Will “Marketing Professor” be Automated?

Core Skills & Abilities

• Select and obtain materials and supplies, such as textbooks.

• Initiate, facilitate, and moderate classroom discussions.

• Collaborate with colleagues to address teaching and research issues.

• Compile, administer, and grade examinations, or assign this work to others.

• Plan, evaluate, and revise curricula, course content, and course materials and methods of instruction.

• Participate in student recruitment, registration, and placement activities.

• Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.

• Mentor new faculty.

• Serve on academic or administrative committees that deal with institutional policies, departmental matters, and academic issues.

• Compile bibliographies of specialized materials for outside reading assignments.

• Participate in campus and community events.

• Maintain regularly scheduled office hours to advise and assist students.

• Conduct research in a particular field of knowledge and publish findings in professional journals, books, or electronic media.

• Perform administrative duties, such as serving as department head.

• Develop and maintain course Web sites.

• Advise students on academic and vocational curricula and career issues.

• Act as advisers to student organizations.

• Maintain student attendance records, grades, and other required records.

• Prepare course materials, such as syllabi, homework assignments, and handouts.

• Collaborate with members of the business community to improve programs, to develop new programs, and to provide student access to learning opportunities, such as internships.

• Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accounting, principles of marketing, and operations management.

• Provide professional consulting services to government or industry.

• Supervise undergraduate or graduate teaching, internship, and research work.

• Evaluate and grade students' class work, assignments, and papers.

• Write grant proposals to procure external research funding.