Will “Commercial Artist” be Automated?

Core Skills & Abilities

• Draw and print charts, graphs, illustrations, and other artwork, using computer.

• Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.

• Use computer software to generate new images.

• Photograph layouts, using camera, to make layout prints for supervisors or clients.

• Review final layouts and suggest improvements, as needed.

• Write or edit copy for clients.

• Research new software or design concepts.

• Mark up, paste, and assemble final layouts to prepare layouts for printer.

• Develop graphics and layouts for product illustrations, company logos, and Web sites.

• Determine size and arrangement of illustrative material and copy, and select style and size of type.

• Key information into computer equipment to create layouts for client or supervisor.

• Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.

• Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.

• Study illustrations and photographs to plan presentation of materials, products, or services.

• Maintain archive of images, photos, or previous work products.

• Confer with clients to discuss and determine layout design.

• Prepare notes and instructions for workers who assemble and prepare final layouts for printing.

• Prepare digital files for printing.

• Research the target audience of projects.