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Automation Risk Analysis

Will “Promotions Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Promotions Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Promotions Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Write and submit proposals to bid on contracts for projects.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Compile scripts, program notes, and other material related to productions.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Arrange financing for productions.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Obtain rights to scripts or to such items as existing video footage.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Review film daily to check on work in progress and to plan for future filming.

  • Research production topics using the internet, video archives, and other informational sources.

  • Study and research scripts to determine how they should be directed.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Write and edit news stories from information collected by reporters and other sources.

Technologies & Software

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  • Adobe Photoshop
  • Social media sites
  • Gemini (Google)
  • Avid Technology Pro Tools
  • Sora (OpenAI)
  • Adobe Firefly
  • Ross Video Xpression
  • Blogging software
  • Grass Valley EDIUS
  • Microsoft Publisher
  • Airtable
  • Avid Technology NewsCutter
  • Adobe Creative Cloud software
  • Adobe ActionScript
  • Scripting software
  • Canva
  • Microsoft Windows
  • Cascading style sheets CSS
  • MAGIX Software Sound Forge
  • Grok (xAI)
  • Recraft
  • Google Analytics
  • WideOrbit
  • Gemini for Workspace
  • Avid Technology iNEWS
  • Microsoft Visio
  • Eko
  • Microsoft Teams
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  • Email software
  • Avid Technology Media Composer
  • Content management systems CMS
  • Asana
  • Extensible markup language XML
  • Mistral (Mistral AI)
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  • Microsoft Access
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  • Adobe Premiere Pro
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  • AP ENPS
  • Screencastify
  • Google Workspace software
  • Google Docs
  • Microsoft Project
  • Broadcast Electronics AudioVAULT FleX
  • ElevenLabs
  • Graphics creation software
  • Qwen (Alibaba)
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  • Atlassian JIRA
  • Adobe After Effects
  • Microsoft PowerPoint
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  • Hypertext markup language HTML
  • TikTok
  • Microsoft Word
  • Project management software
  • Adobe Acrobat
  • Magix Vegas Pro
  • Udio
  • Apple Final Cut Pro
  • Atlassian Confluence
  • YouTube
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  • Google Ads
  • Runway ML
  • Drupal
  • Multimedia editing equipment
  • Sound mixing equipment
  • Dell Notebooks
  • Vectorscopes
  • Video switchers
  • Grass Valley Ignite Automated Production System
  • Studio lighting systems
  • Apple iMacs
  • Teleprompters
  • Robotic cameras
  • Digital video cameras
  • Multi-line telephone systems
  • Electronic news gathering ENG cameras
  • Video editing equipment
  • Apple iPads
  • Laptop computers
  • Tablet computers
  • Personal computers
  • Newsroom digital audio workstations
  • Lens finders
  • Notebook computers
  • Waveform monitors