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Automation Risk Analysis

Will “Certified Travel Counselor” be Automated?

Historical Context: Oxford Study (2013)

Ranked #168 of 702. Estimated risk: 9.9%

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AI Exposure Risk

54%

“Certified Travel Counselor” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

32%

“Certified Travel Counselor” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 32% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Travel Agents, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

Avg. Annual Salary $52,690
Avg. Hourly Wage $25.33
Available Jobs (US) 59,150
Job Title & Hierarchy Code (SOC) Travel Agents #41-3041
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Travel Agents”

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Related Occupations & Automation Risk

Securities, Commodities, and Financial Services Sales Agents

AI Risk 58%
Robot Risk 23%

Advertising Sales Agents

AI Risk 56%
Robot Risk 24%

Insurance Sales Agents

AI Risk 55%
Robot Risk 25%

Real Estate Brokers

AI Risk 54%
Robot Risk 25%

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

AI Risk 53%
Robot Risk 36%

Real Estate Sales Agents

AI Risk 52%
Robot Risk 30%

Core Skills & Abilities

  • Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.

  • Collect payment for transportation and accommodations from customer.

  • Record and maintain information on clients, vendors, and travel packages.

  • Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.

  • Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.

  • Book transportation and hotel reservations, using computer or telephone.

  • Print or request transportation carrier tickets, using computer printer system or system link to travel carrier.

  • Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.

Technologies & Software

  • Napkin AI
  • Qwen (Alibaba)
  • Amadeus CRS
  • Mistral (Mistral AI)
  • Clari AI
  • Kimi (Moonshot AI)
  • Gemini (Google)
  • Sabre Airline Solutions SabreSonic Customer Sales & Service
  • Drift (Conversational AI)
  • DataSwell
  • Intuit QuickBooks
  • Zoom
  • Globekey Agentkey
  • MGHworld Travel Agents
  • Apollo Reservation System
  • Illusions Online Illusions OnDemand
  • Travii reservation system software
  • Llama (Meta)
  • TourWriter
  • Meta Business AI
  • Travel Agent CMS
  • Microsoft Excel
  • Microsoft Access
  • Microsoft Word
  • HubSpot AI
  • Claude (Anthropic)
  • Microsoft PowerPoint
  • IMS Travel Agent Reservation Software System
  • Rezdy booking software
  • TourCMS
  • Orbitz Worldwide Orbitz for Agents
  • Galor Travel Booster
  • DeepSeek
  • Sabre Central Command
  • Nova (Amazon)
  • Gemini for Workspace
  • Microsoft Office software
  • Salesforce Einstein AI
  • Grok (xAI)
  • Microsoft Outlook
  • Rezopia
  • TravelCarma
  • Global distribution system GDS software
  • ChatGPT (OpenAI)
  • SAP Concur
  • Rezgo online booking software
  • Colibripms Software Colibri
  • Gong.io
  • Computer inkjet printers
  • Printing calculators
  • Public address systems
  • Ticket printing machines
  • Computer laser printers
  • Card readers
  • Laser facsimile machines
  • Copy machines
  • Personal computers
  • Multiline telephone systems

Alternative Job Titles