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Automation Risk Analysis

Will “Certified Travel Counselor” be Automated?

Historical Context: Oxford Study (2013)

Ranked #168 of 702. Estimated risk: 9.9%

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AI Exposure Risk

54%

“Certified Travel Counselor” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

32%

“Certified Travel Counselor” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 32% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Travel Agents, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

Avg. Annual Salary $52,690
Avg. Hourly Wage $25.33
Available Jobs (US) 59,150
Job Title & Hierarchy Code (SOC) Travel Agents #41-3041
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Travel Agents”

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Related Occupations & Automation Risk

Securities, Commodities, and Financial Services Sales Agents

AI Risk 58%
Robot Risk 23%

Advertising Sales Agents

AI Risk 56%
Robot Risk 24%

Insurance Sales Agents

AI Risk 55%
Robot Risk 25%

Real Estate Brokers

AI Risk 54%
Robot Risk 25%

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

AI Risk 53%
Robot Risk 36%

Real Estate Sales Agents

AI Risk 52%
Robot Risk 30%

Core Skills & Abilities

  • Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.

  • Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.

  • Print or request transportation carrier tickets, using computer printer system or system link to travel carrier.

  • Record and maintain information on clients, vendors, and travel packages.

  • Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.

  • Book transportation and hotel reservations, using computer or telephone.

  • Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.

  • Collect payment for transportation and accommodations from customer.

Technologies & Software

  • TravelCarma
  • Rezopia
  • Microsoft Word
  • Kimi (Moonshot AI)
  • Amadeus CRS
  • ChatGPT (OpenAI)
  • DataSwell
  • Llama (Meta)
  • Illusions Online Illusions OnDemand
  • Microsoft Excel
  • Galor Travel Booster
  • Napkin AI
  • DeepSeek
  • Gemini (Google)
  • HubSpot AI
  • Drift (Conversational AI)
  • Travii reservation system software
  • Intuit QuickBooks
  • Microsoft Access
  • Sabre Central Command
  • Meta Business AI
  • Global distribution system GDS software
  • Orbitz Worldwide Orbitz for Agents
  • Qwen (Alibaba)
  • Claude (Anthropic)
  • Rezgo online booking software
  • Gong.io
  • Globekey Agentkey
  • Sabre Airline Solutions SabreSonic Customer Sales & Service
  • Clari AI
  • Nova (Amazon)
  • Rezdy booking software
  • Travel Agent CMS
  • IMS Travel Agent Reservation Software System
  • TourCMS
  • Microsoft Office software
  • Grok (xAI)
  • SAP Concur
  • Salesforce Einstein AI
  • Mistral (Mistral AI)
  • Gemini for Workspace
  • Colibripms Software Colibri
  • Microsoft Outlook
  • Apollo Reservation System
  • MGHworld Travel Agents
  • TourWriter
  • Zoom
  • Microsoft PowerPoint
  • Public address systems
  • Computer inkjet printers
  • Personal computers
  • Ticket printing machines
  • Computer laser printers
  • Laser facsimile machines
  • Printing calculators
  • Card readers
  • Copy machines
  • Multiline telephone systems

Alternative Job Titles