Will “Demonstrator” be Automated?

Core Skills & Abilities

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

• Instruct customers in alteration of products.

• Practice demonstrations to ensure that they will run smoothly.

• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.

• Stock shelves with products.

• Work as part of a team of demonstrators to accommodate large crowds.

• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

• Provide product information, using lectures, films, charts, or slide shows.

• Prepare or alter presentation contents to target specific audiences.

• Transport, assemble, and disassemble materials used in presentations.

• Suggest specific product purchases to meet customers' needs.

• Recommend product or service improvements to employers.

• Train demonstrators to present a company's products or services.

• Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

• Research or investigate products to be presented to prepare for demonstrations.

• Sell products being promoted and keep records of sales.

• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.

• Identify interested and qualified customers to provide them with additional information.

• Keep areas neat while working and return items to correct locations following demonstrations.

• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.