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Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments.
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Develop sales plans to introduce products in new markets.
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Research and identify potential customers for products or services.
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Create sales or service contracts for products or services.
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Document account activities, generate reports, and keep records of business transactions with customers and suppliers.
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Diagnose problems with installed equipment.
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Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production.
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Train team members in the customer applications of technologies.
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Secure and renew orders and arrange delivery.
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Maintain sales forecasting reports.
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Confer with customers and engineers to assess equipment needs and to determine system requirements.
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Arrange for demonstrations or trial installations of equipment.
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Sell products requiring extensive technical expertise and support for installation and use, such as material handling equipment, numerical-control machinery, or computer systems.
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Attend company training seminars to become familiar with product lines.
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Write technical documentation for products.
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Attend trade shows and seminars to promote products or to learn about industry developments.
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Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages.
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Prepare and deliver technical presentations that explain products or services to customers and prospective customers.
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Identify resale opportunities and support them to achieve sales plans.
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Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions.
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Provide technical and non-technical support and services to clients or other staff members regarding the use, operation, and maintenance of equipment.
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Report to supervisors about prospective firms' credit ratings.
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Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.
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Provide information needed for the development of custom-made machinery.
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Plan and modify product configurations to meet customer needs.