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Automation Risk Analysis

Will “Business Development Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #61 of 702. Estimated risk: 1.4%

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AI Exposure Risk

57%

“Business Development Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 57% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

23%

“Business Development Manager” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 23% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Marketing Managers, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Avg. Annual Salary $171,520
Avg. Hourly Wage $82.46
Available Jobs (US) 384,980
Job Title & Hierarchy Code (SOC) Marketing Managers #11-2021
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Marketing Managers”

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Core Skills & Abilities

  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

  • Select products or accessories to be displayed at trade or special production shows.

  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

  • Initiate market research studies, or analyze their findings.

  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

  • Consult with product development personnel on product specifications, such as design, color, or packaging.

  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

  • Develop business cases for environmental marketing strategies.

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  • Integrate environmental information into product or company marketing strategies, policies, or activities.

  • Conduct economic or commercial surveys to identify potential markets for products or services.

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

  • Compile lists describing product or service offerings.

Technologies & Software

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  • Google Drive
  • IBM Domino
  • FileMaker Pro
  • Nearpod
  • SAP software
  • Adobe After Effects
  • Database reporting software
  • Databox
  • Adobe Dreamweaver
  • Teradata Database
  • Marketo Marketing Automation
  • Extensible markup language XML
  • Napkin AI
  • Apache Pig
  • Nova (Amazon)
  • NortonLifeLock cybersecurity software
  • Gemini for Workspace
  • Kimi (Moonshot AI)
  • Elasticsearch
  • LogMeIn GoToMeeting
  • WeVideo
  • Armand Morin MultiTrack Generator
  • Mentimeter
  • Microsoft Office software
  • ClearEDGE
  • AEC Software FastTrack Schedule
  • Database software
  • Flipgrid
  • Google Ads
  • GitHub
  • Oracle Fusion Applications
  • Qwen (Alibaba)
  • Ruby
  • IBM Notes
  • Oracle Siebel Server Sync
  • Amazon Web Services AWS software
  • Adobe Photoshop
  • Apache Solr
  • DeepSeek
  • Asana
  • Adobe Creative Cloud software
  • Extensible hypertext markup language XHTML
  • Microsoft Visual Basic Scripting Edition VBScript
  • Cascading style sheets CSS
  • Gemini (Google)
  • Apache Cassandra
  • Microsoft Visual Basic for Applications VBA
  • Llama (Meta)
  • Grok (xAI)
  • LinkedIn
  • Online advertising reporting software
  • Microsoft Teams
  • PHP
  • C
  • Motion (AI Scheduler)
  • Microsoft Word
  • Jupyter Notebook
  • MarketSharp
  • Google Docs
  • AdSense Tracker
  • Adobe ActionScript
  • Dynamic hypertext markup language DHTML
  • IBM Power Systems software
  • QAD Marketing Automation
  • Slack
  • ChatGPT (OpenAI)
  • TikTok
  • Oracle Database
  • Tableau
  • Google Analytics
  • Padlet
  • Oracle JavaServer Pages JSP
  • Figma
  • Apple macOS
  • The MathWorks MATLAB
  • Hypertext markup language HTML
  • Canva
  • Fund accounting software
  • NoSQL
  • JamBoard
  • Airtable
  • Apache Hadoop
  • Lyris HQ Web-Analytics Solution
  • Otter.ai
  • Microsoft PowerPoint
  • Instagram
  • Python
  • Microsoft SharePoint
  • SAS
  • Salesforce.com Salesforce CRM
  • Oracle PeopleSoft Financials
  • HubSpot software
  • LogMeIn GoToWebinar
  • Google Meet
  • Blackbaud The Raiser's Edge
  • Claude (Anthropic)
  • Microsoft Excel
  • Evernote
  • Atlassian Confluence
  • Adobe InDesign
  • Minitab
  • Microsoft Copilot
  • Yardi software
  • Sage SalesLogix
  • Citrix cloud computing software
  • Delphi Technology
  • Atlassian JIRA
  • Adobe Acrobat Reader
  • Structured query language SQL
  • Apple Keynote
  • Microsoft SQL Server
  • Oracle PL/SQL
  • IBM InfoSphere DataStage
  • Ruby on Rails
  • YouTube
  • Microsoft Visual Basic
  • Apache Hive
  • Swift
  • Screencast-O-Matic
  • Tax software
  • IBM SPSS Statistics
  • Constant Contact
  • Microsoft Outlook
  • McAfee
  • Screencastify
  • Facebook
  • Adobe Illustrator
  • Oracle PeopleSoft
  • Splunk Enterprise
  • LAMP Stack
  • Kapwing
  • Notion AI
  • JavaScript
  • Amazon Redshift
  • Oracle Beehive
  • Web browser software
  • Social media sites
  • Perplexity AI
  • Oracle E-Business Suite Financials
  • Microsoft Azure software
  • Mistral (Mistral AI)
  • Oracle Eloqua
  • Drupal
  • SAP Business Objects
  • Microsoft Access
  • Intuit QuickBooks
  • Microsoft Project
  • SmugMug Flickr
  • StataCorp Stata
  • Eko
  • Microsoft Dynamics
  • MySQL
  • Microsoft Publisher
  • Google Slides
  • Fireflies.ai
  • Salesforce software
  • Oracle Business Intelligence Enterprise Edition
  • R
  • WordPress
  • Adobe Acrobat
  • Nedstat Sitestat
  • NetSuite ERP
  • Software as a service SaaS
  • MicroStrategy
  • Apple Final Cut Pro
  • Laser facsimile machines
  • Scanners
  • Desktop computers
  • Notebook computers
  • Personal computers
  • Tablet computers
  • Personal digital assistants PDA
  • Photocopiers