Will “Sales and Marketing Director” be Automated?

Core Skills & Abilities

• Review operational records and reports to project sales and determine profitability.

• Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.

• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.

• Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.

• Assess marketing potential of new and existing store locations, considering statistics and expenditures.

• Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.

• Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.

• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

• Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.

• Direct foreign sales and service outlets of an organization.

• Prepare budgets and approve budget expenditures.

• Represent company at trade association meetings to promote products.

• Resolve customer complaints regarding sales and service.

• Monitor customer preferences to determine focus of sales efforts.

• Oversee regional and local sales managers and their staffs.

• Determine price schedules and discount rates.