Will “Marketing Researcher” be Automated?

Core Skills & Abilities

• Monitor industry statistics and follow trends in trade literature.

• Forecast and track marketing and sales trends, analyzing collected data.

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

• Measure and assess customer and employee satisfaction.

• Develop and implement procedures for identifying advertising needs.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

• Direct trained survey interviewers.

• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

• Seek and provide information to help companies determine their position in the marketplace.

• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.