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Job Description
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Job Details
- The SOC (Standard Occupational Classification) code is 13-1161.00
- The Mean Annual Wage in the U.S. is $ 70,620.00
- The Mean Hourly Wage is $ 33.00
- Currently, there are 558,630 people on this job
☝️ Information based on the reference occupation “Market Research Analysts and Marketing Specialists”.
Also Known As…
- Market Research Analysts and Marketing Specialists
- Project Manager
- Product Line Manager
- Market Research Manager
- Market Research Consultant
- Market Research Analyst
- Market Analyst
- Communications Specialist
- Client Services Vice President
- Client Service and Consulting Manager
- Business Development Specialist
- Trade Specialist
- Trade Analyst
- Technical Marketing Consultant
- Strategist
- Strategic Planning Director
- Strategic Marketing Manager
- Social Media Specialist
- Social Media Manager
- Researcher
- Research Director
- Research Analyst
- Program Strategist
- Product Marketing Manager
- Product Marketing Engineer
- Marketing Support Specialist
- Marketing Specialist
- Marketing Researcher
- Marketing Research Coordinator
- Marketing Research Analyst
- Marketing Representative
- Marketing Manager
- Marketing Forecaster
- Marketing Director
- Marketing Coordinator
- Marketing Consultant
- Marketing Associate
- Marketing Assistant
- Marketing Analyst
- Marketer
- Market Researcher
- Market Research Worker
- Market Research Specialist
- Internet Sourcer
- Internet Researcher
- Internet Marketer
- International Trade Specialist
- Family Consumer Scientist
- Email Marketing Specialist
- Email Marketing Processor
- Director of Market Analysis
- Demographic Analyst
- Database Marketing Analyst
- Business Development Analyst
- Advertising Analyst
- Account Manager
Tasks for “Market Analyst”
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Seek and provide information to help companies determine their position in the marketplace.
- Direct trained survey interviewers.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Develop and implement procedures for identifying advertising needs.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Monitor industry statistics and follow trends in trade literature.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
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