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Job Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2011.00
- The Mean Annual Wage in the U.S. is $ 117,810.00
- The Mean Hourly Wage is $ 56.00
- Currently, there are 28,860 people on this job
☝️ Information based on the reference occupation “Advertising and Promotions Managers”.
Also Known As…
- Advertising and Promotions Managers
- Retail Advertising Sales Manager
- Promotions Director
- Marketing Manager
- Marketing Director
- Marketing and Promotions Manager
- Advertising Sales Manager
- Advertising Manager
- Advertising Director
- Account Executive
- Sales Promotion Manager
- Sales Manager
- Recruitment Advertising Manager
- Promotions Producer
- Promotions Manager
- Promotions Executive Producer (Promos Executive Producer)
- Promotions Coordinator
- Promotion Manager
- Print Traffic Manager
- Online Advertising Director
- Media Promoter
- Media Director
- Marketing Strategist
- Market Development Director
- Head of Sales Promotion
- Head of Advertising
- Director of Sales Marketing
- Director of Sales and Marketing
- Director of Marketing
- Creative Director
- Client Services Director
- Classified Advertising Manager
- Circulation Manager
- Circulation Director
- Campaign Manager
- Campaign Director
- Brand Manager
- Art Director
- Advertising Vice President
- Advertising Sales Representative
- Advertising Operations Manager
- Advertising Executive
- Advertising Coordinator
- Advertising Campaign Manager
- Advertising Agency Manager
- Advertising Account Manager
- Advertising Account Executive
- Account Specialist
- Account Manager
- Account Director
Tasks for “Classified Advertising Manager”
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Train and direct workers engaged in developing and producing advertisements.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Manage sales team including setting goals, providing incentives, and evaluating employee performance.
- Gather and organize information to plan advertising campaigns.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Represent company at trade association meetings to promote products.
- Assist with annual budget development.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Confer with clients to provide marketing or technical advice.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Coordinate with the media to disseminate advertising.
- Direct and coordinate product research and development.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Contact organizations to explain services and facilities offered.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Related Technology & Tools
- Personal digital assistants PDA
- Personal computers
- Desktop computers
- Tablet computers
- Scanners
- Notebook computers
- PaloAlto Advertising Plan Pro
- Brainworks
- Experience in Software Webplanner
- JavaScript
- Avid Media Composer
- Constant Contact
- Adobe Systems Adobe AfterEffects
- Adobe Systems Adobe Acrobat
- MarketSharp
- Apple iMovie
- Microsoft Access
- Microsoft Outlook
- Data warehousing software
- Adobe Systems Adobe InDesign
- Microsoft Dynamics Marketing
- Microsoft Word
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe Photoshop
- AdRelevance
- Quark
- Adobe Systems Adobe PageMaker
- Business analysis software
- Microsoft Office
- Web browser software
- Adobe Systems Adobe Creative Suite
- Adobe Systems Adobe Flash Player
- Microsoft Publisher
- Apple Final Cut Pro
- Google AdWords
- Adobe Systems Adobe Illustrator
- Google DoubleClick
- Actuate BIRT
- Adobe Systems Adobe Premiere Pro
- Relex Weibull
- Microsoft PowerPoint
- IBM Lotus Notes
- Microsoft Excel
- Database software