Will “Public Relations and Fundraising Managers” be Replaced By Robots? 🤔

Job Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Job Details

• The SOC (Standard Occupational Classification) code is 11-2031.00
• The Mean Annual Wage in the U.S. is $ 123,360.00
• The Mean Hourly Wage is $ 59.00
• Currently, there are 63,970 people on this job

Also Known As…

• Public Relations Manager (PR Manager)
• Public Relations Director
• Public Affairs Director
• Director of Public Relations
• Community Relations Director
• Communications Director
• Business Development Director
• Account Supervisor
• Account Manager
• Account Executive
• University Relations Director
• Underwriter Solicitation Director
• Relationship Manager
• Publicity Manager
• Publicity Director
• Public Relations Supervisor
• Public Relations Representative
• Public Relations Coordinator
• Public Information Relations Manager
• Public Information Officer
• Public Information Director
• Public Affairs Specialist
• Media Relations Director
• Marketing Director
• Marketing Communications Manager
• Major Gifts Officer
• Major Gifts Director
• Information Officer
• Information Director
• Image Consultant
• Funds Development Director
• Fundraising Manager
• Fundraising Director
• Fund Raiser
• Executive Counselor
• Director of Public Information
• Director of Public Affairs
• Director of Marketing and Public Relations
• Director of Information
• Director of Development and Public Relations
• Director of Communications
• Development Officer
• Development Director
• Customer Service Manager
• Communications Manager
• Communications Coordinator
• Communication Manager
• Campaign Manager
• Alumni Relations Coordinator

Tasks for “Public Relations and Fundraising Managers”

• Assign, supervise, and review the activities of public relations staff.
• Manage in-house communication courses.
• Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
• Respond to requests for information about employers' activities or status.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Manage communications budgets.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
• Produce films and other video products, regulate their distribution, and operate film library.
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
• Maintain company archives.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Observe and report on social, economic, and political trends that might affect employers.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.

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