Will “Public Relations Specialists” be Replaced By Robots? 🤔
18% Chance of Automation
“Public Relations Specialists” will almost certainly not be replaced by robots.
This job is ranked #201 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Job Details
- The SOC (Standard Occupational Classification) code is 27-3031.00
- The Mean Annual Wage in the U.S. is $ 66,540.00
- The Mean Hourly Wage is $ 31.00
- Currently, there are 226,940 people on this job
Also Known As…
- Public Relations Specialist (PR Specialist)
- Public Relations Coordinator
- Public Information Specialist
- Public Information Officer
- Public Affairs Specialist
- Media Relations Specialist
- Corporate Communications Specialist
- Communications Specialist
- Communications Director
- Account Executive
- Sustainability Communicator
- Sports Information Director
- Speech Writer
- Shelter Advocate
- Service Promoter Salesperson
- Relationship Manager
- Publicity Writer
- Publicity Person
- Publicity Expert
- Publicity Consultant
- Publicity Agent
- Publicist
- Publications Manager
- Public Relations Representative
- Public Relations Officer
- Public Relations Manager
- Public Relations Counselor
- Public Relations Consultant
- Public Relations Assistant
- Public Relations Account Executive
- Promotions Assistant
- Promotion Specialist
- Press Secretary
- Political Aide
- Political Advisor
- Music Publicist
- Motivational Speaker
- Media Specialist
- Media Planner
- Media Buyer
- Marketing Communications Specialist
- Lobbyist
- Image Consultant
- Event Promoter
- Environmental Communications Specialist
- Consumer Advocate
- Concert Promoter
- Community Relations Manager
- Community Relations Coordinator
- Communications Manager
- Communications Coordinator
- Communications Associate
- Communications Assistant
- Campaign Manager
- Brand Advocate
- Audience Coordinator
- Account Supervisor
Tasks for “Public Relations Specialists”
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
- Write press releases or other media communications to promote clients.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Update and maintain content posted on the Web.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Develop marketing campaigns for environmental technologies or services.
- Purchase advertising space or time as required to promote client's product or agenda.
- Coach client representatives in effective communication with the public or with employees.
- Coordinate public responses to environmental management incidents or conflicts.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Prepare or deliver speeches to further public relations objectives.
Related Technology & Tools
- Computer laser printers
- Photocopying equipment
- Personal computers
- Multi-line telephone systems
- Desktop computers
- Laptop computers
- Microsoft PowerPoint
- Adobe Systems Adobe InDesign
- Blackbaud The Raiser's Edge
- Microsoft SharePoint
- Website management software
- Oracle Eloqua
- YouTube
- Adobe Systems Adobe Fireworks
- Microsoft Publisher
- Apple Final Cut Pro
- Adobe Systems Adobe Reader
- Microsoft Office
- Adobe Systems Adobe AfterEffects
- Extensible HyperText Markup Language XHTML
- Apple iPhoto
- Microsoft Word
- Google AdWords
- Hypertext markup language HTML
- Adobe Systems Adobe Writer
- Adobe Systems Adobe Dreamweaver
- Oracle Business Intelligence Discoverer
- Microsoft Outlook
- FileMaker Pro
- Adobe Systems Adobe ActionScript
- MySpace
- LexisNexis
- Google Analytics
- Cascading Style Sheets CSS
- Marketo Marketing Automation
- Microsoft Excel
- Adobe Systems Adobe Photoshop
- Google+
- Drupal
- Podcasting software
- Adobe Systems Adobe Acrobat
- Apple Final Cut Express
- Apple QuickTime
- Blogging software
- Web browser software
- Adobe Systems Adobe Illustrator
- Customer relationship management CRM software
- Salesforce software
- Adobe Systems Adobe Flash
- Cision CisionPoint
- Adobe Systems Adobe Creative Cloud
- JavaScript