Will “Market Survey Representative” be Automated?

Core Skills & Abilities

• Conduct research to gather information about survey topics.

• Analyze data from surveys, old records, or case studies, using statistical software.

• Consult with clients to identify survey needs and specific requirements, such as special samples.

• Conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, literature reviews, and file reviews.

• Review, classify, and record survey data in preparation for computer analysis.

• Determine and specify details of survey projects, including sources of information, procedures to be used, and the design of survey instruments and materials.

• Direct updates and changes in survey implementation and methods.

• Write proposals to win new projects.

• Write training manuals to be used by survey interviewers.

• Monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations.

• Produce documentation of the questionnaire development process, data collection methods, sampling designs, and decisions related to sample statistical weighting.

• Prepare and present summaries and analyses of survey data, including tables, graphs, and fact sheets that describe survey techniques and results.

• Direct and review the work of staff members, including survey support staff and interviewers who gather survey data.

• Collaborate with other researchers in the planning, implementation, and evaluation of surveys.

• Support, plan, and coordinate operations for single or multiple surveys.

• Hire and train recruiters and data collectors.