Will “Creative Director (CD Director)” be Automated?

Core Skills & Abilities

• Prepare detailed storyboards showing sequence and timing of story development for television production.

• Research current trends and new technology, such as printing production techniques, computer software, and design trends.

• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.

• Create custom illustrations or other graphic elements.

• Negotiate with printers and estimators to determine what services will be performed.

• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

• Work with creative directors to develop design solutions.

• Attend photo shoots and printing sessions to ensure that the products needed are obtained.

• Conceptualize and help design interfaces for multimedia games, products, and devices.

• Manage own accounts and projects, working within budget and scheduling requirements.

• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.

• Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

• Review illustrative material to determine if it conforms to standards and specifications.

• Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.

• Present final layouts to clients for approval.

• Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.