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Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
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Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
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Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
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Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
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Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
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Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
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Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
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Work with staff to develop script, story, or advertising concepts.
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Conduct research and interviews to determine which of a product's selling features should be promoted.
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Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
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Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
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Vary language and tone of messages based on product and medium.
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Collaborate with other writers on specific projects.
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Follow appropriate procedures to get copyrights for completed work.
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Present drafts and ideas to clients.
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Prepare works in appropriate format for publication, and send them to publishers or producers.
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Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
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Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
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Plan project arrangements or outlines, and organize material accordingly.
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Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.