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Automation Risk Analysis

Will “Web Content Specialist” be Automated?

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AI Exposure Risk

44%

“Web Content Specialist” will probably not be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 44% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

1%

“Web Content Specialist” will not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 1% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Web and Digital Interface Designers, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

Avg. Annual Salary $111,450
Avg. Hourly Wage $53.58
Available Jobs (US) 111,400
Job Title & Hierarchy Code (SOC) Web and Digital Interface Designers #15-1255
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Web and Digital Interface Designers”

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Core Skills & Abilities

  • Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.

  • Identify or maintain links to and from other Web sites and check links to ensure proper functioning.

  • Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.

  • Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.

  • Register Web sites with search engines to increase Web site traffic.

  • Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.

  • Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.

  • Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.

  • Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.

  • Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.

  • Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.

  • Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.

  • Document technical factors such as server load, bandwidth, database performance, and browser and device types.

  • Develop system interaction or sequence diagrams.

  • Research, document, rate, or select alternatives for Web architecture or technologies.

  • Conduct user research to determine design requirements and analyze user feedback to improve design quality.

  • Perform or direct Web site updates.

  • Develop new visual design concepts and modify concepts based on stakeholder feedback.

  • Perform Web site tests according to planned schedules, or after any Web site or product revision.

  • Select programming languages, design tools, or applications.

  • Develop or implement procedures for ongoing Web site revision.

  • Respond to user email inquiries, or set up automated systems to send responses.

  • Create Web models or prototypes that include physical, interface, logical, or data models.

  • Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.

  • Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.

  • Create searchable indices for Web page content.

  • Develop and document style guidelines for Web site content.

  • Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.

  • Write supporting code for Web applications or Web sites.

  • Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.

Technologies & Software

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  • Google Slides
  • Go
  • Mistral AI (chat/models)
  • Extensible markup language XML
  • jQuery
  • Customer information control system CICS
  • Cascading style sheets CSS
  • Amazon Redshift
  • PostgreSQL
  • SAP Crystal Reports
  • C
  • Perl
  • 3M Post-it App
  • Oracle JDBC
  • SAS
  • PhantomJS
  • Google Docs
  • Microsoft SQL Server Integration Services SSIS
  • Quest Erwin Data Modeler
  • Google Sites
  • JavaScript Object Notation JSON
  • Linux
  • AJAX
  • Apple iOS
  • MeteorJS
  • HashiCorp Vagrant
  • Zend Framework
  • Wireshark
  • Microsoft Visual Basic
  • Apple Cocoa
  • Screencastify
  • IBM SPSS Statistics
  • Spring Boot
  • Red Hat Enterprise Linux
  • Amazon CodeWhisperer
  • IBM Power Systems software
  • Microsoft .NET Framework
  • Microsoft Internet Information Services (IIS)
  • Axure RP
  • Airtable
  • Oracle PL/SQL
  • PHP
  • Microsoft Dynamics
  • Integrated development environment IDE software
  • Microsoft ASP.NET
  • Oracle Business Intelligence Enterprise Edition
  • Microsoft Windows
  • GitHub Copilot
  • Google Drive
  • Oracle Hyperion
  • Adobe InDesign
  • Microsoft Visual Basic for Applications VBA
  • Delphi Technology
  • FileMaker Pro
  • Adobe After Effects
  • Microsoft Publisher
  • Evernote
  • Job control language JCL
  • WeVideo
  • MySQL
  • Kapwing
  • Ruby on Rails
  • Adobe Flex
  • Structured query language SQL
  • Git
  • Google Meet
  • Amazon Elastic Compute Cloud EC2
  • Adobe Dreamweaver
  • Apache Solr
  • Apache Struts
  • UNIX Shell
  • Slack
  • Transact-SQL
  • C#
  • Microsoft Commerce Server
  • Adobe Acrobat
  • Oracle JD Edwards EnterpriseOne
  • Microsoft SQL Server Reporting Services SSRS
  • Microsoft Excel
  • Teradata Database
  • Chef
  • Extensible stylesheet language transformations XSLT
  • Amazon Web Services AWS CloudFormation
  • C++
  • Red Hat OpenShift
  • Atlassian Bamboo
  • Apache Groovy
  • SAP Business Objects
  • Atlassian JIRA
  • Jekyll
  • Microsoft Azure software
  • Google Angular
  • Python
  • Apache Hive
  • Google Ads
  • Codeium
  • Microsoft Windows Server
  • Common gateway interface CGI
  • Qlik Tech QlikView
  • Gemini Code Assist
  • Microsoft SharePoint
  • Oracle Java
  • Cisco Webex
  • Travis
  • Apache Spark
  • Hibernate ORM
  • Devin (Cognition AI)
  • Social media sites
  • Microsoft Visual Basic Scripting Edition VBScript
  • Microsoft ActiveX
  • Microsoft Visual Studio
  • Blink
  • SAP software
  • IBM Notes
  • NoSQL
  • Microsoft Visual SourceSafe
  • Oracle JavaServer Pages JSP
  • LAMP Stack
  • Salesforce software
  • Chatbot software
  • Apache Cassandra
  • Oracle Primavera Enterprise Project Portfolio Management
  • Spring Framework
  • IBM InfoSphere DataStage
  • Oracle Fusion Middleware
  • JetBrains PhpStorm
  • UserZoom
  • Microsoft ASP.NET Core MVC
  • Extensible stylesheet language XSL
  • Salesforce Visualforce
  • Adobe Illustrator
  • Backbone.js
  • Sitecore CMS
  • Apache Hadoop
  • Microsoft Visual Basic.NET
  • Drupal
  • Docker
  • R
  • The MathWorks MATLAB
  • Swift
  • Cursor AI
  • Perplexity AI
  • Trimble SketchUp Pro
  • IBM Rational Rose XDE
  • Flipgrid
  • NortonLifeLock cybersecurity software
  • Nagios
  • Microsoft Office software
  • Ubuntu
  • Jupyter Notebook
  • Skype
  • Microsoft PowerShell
  • JUnit
  • Bolt.new
  • Oracle Solaris
  • Hewlett Packard LoadRunner
  • Oracle Eloqua
  • Eclipse IDE
  • Microsoft Visio
  • Adobe Creative Cloud software
  • Ruby
  • Oracle Java 2 Platform Enterprise Edition J2EE
  • NetSuite ERP
  • Microsoft Visual C# .NET
  • IBM Informix
  • Apache Subversion SVN
  • Microsoft Project
  • Apple macOS
  • Advanced business application programming ABAP
  • JamBoard
  • Amazon Web Services AWS software
  • Tabnine
  • Unified modeling language UML
  • UNIX
  • Enterprise JavaBeans
  • KornShell
  • Microsoft Active Server Pages ASP
  • Moodle
  • Apache Pig
  • Red Hat WildFly
  • Nearpod
  • Apache HTTP Server
  • Adobe ActionScript
  • Amazon DynamoDB
  • Google Analytics
  • Elasticsearch
  • IBM Cognos Impromptu
  • Objective C
  • Nunjucks
  • Oracle PeopleSoft
  • Lovable.dev
  • YouTube
  • Puppet
  • Ext JS
  • Claude (Anthropic)
  • Scala
  • Google Android
  • Oracle WebLogic Server
  • Vue.js
  • Dropbox
  • Adobe XD
  • Ansible software
  • Node.js
  • Hypertext markup language HTML
  • HubSpot software
  • InVision software
  • FlexBox
  • Amazon Simple Storage Service S3
  • Django
  • Apple Keynote
  • Figma
  • Oracle Fusion Applications
  • Splunk Enterprise
  • IBM WebSphere
  • Screencast-O-Matic
  • MicroStrategy
  • Common business oriented language COBOL
  • GitHub
  • MarkLogic
  • Blackboard software
  • IBM Domino
  • Apache Maven
  • Hewlett Packard HP-UX
  • Apache Tomcat
  • Apache Kafka
  • Apache Ant
  • Microsoft SQL Server
  • Extensible hypertext markup language XHTML
  • JavaScript
  • Microsoft Visual InterDev
  • Oracle Database
  • React
  • Relational database management software
  • MongoDB
  • Bootstrap
  • Amazon Kinesis
  • Shell script
  • v0 by Vercel
  • Google Antigravity
  • Selenium
  • Atlassian Confluence
  • RequireJS
  • Dynamic hypertext markup language DHTML
  • Adobe Photoshop
  • SmugMug Flickr
  • Perforce Helix software
  • Bash
  • Microsoft Access
  • Personal computers
  • Web servers
  • Laptop computers
  • Application servers
  • Universal serial bus USB flash drives
  • Desktop computers