Will “On Air Personality” be Replaced By Robots? 🤔

10% Chance of Automation

“On Air Personality” will almost certainly not be replaced by robots.

This job is ranked #171 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.

Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍

Job Description

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job Details

The SOC (Standard Occupational Classification) code is 27-3011.00
The Mean Annual Wage in the U.S. is $ 48,170.00
The Mean Hourly Wage is $ 23.00
Currently, there are 29,210 people on this job

☝️ Information based on the reference occupation “Radio and Television Announcers”.

Also Known As…

Tasks for “On Air Personality”

Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Develop story lines for broadcasts.
Study background information to prepare for programs or interviews.
Give network cues permitting selected stations to receive programs.
Write and edit video and scripts for broadcasts.
Read news flashes to inform audiences of important events.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Attend press conferences to gather information for broadcast.
Maintain organization of the music library.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Comment on music and other matters, such as weather or traffic conditions.
Locate guests to appear on talk or interview shows.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Record commercials for later broadcast.
Make promotional appearances at public or private events to represent their employers.
Interview show guests about their lives, their work, or topics of current interest.
Discuss various topics over the telephone with viewers or listeners.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Operate control consoles.

Related Technology & Tools

Microphone stands
Teleprompters
Personal computers
Tablet computers
Touch screen computer monitors
Desktop computers
Smart phones
Multi-line telephone systems
Mixing desks
Audio playback equipment
Earpieces
Compact disk CD players
Digital audio recorders
Headset microphones
Laptop computers
Headsets
Audio control consoles
Record turntables

Microsoft Word
Database software
Dalet Digital Media Systems Dalet Media Life
Microsoft Excel
Audion Laboratories VoxPro
Web browser software
Statistical processing software
Burli Software Burli Newsroom System
Adobe Systems Adobe Audition
Program logging software
Avid Technology Pro Tools