Will “On Air Personality” be Replaced By Robots? 🤔

10% Chance of Automation

“On Air Personality” will almost certainly not be replaced by robots.

This job is ranked #171 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.

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Job Description

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job Details

The SOC (Standard Occupational Classification) code is 27-3011.00
The Mean Annual Wage in the U.S. is $ 48,170.00
The Mean Hourly Wage is $ 23.00
Currently, there are 29,210 people on this job

☝️ Information based on the reference occupation “Radio and Television Announcers”.

Also Known As…

Tasks for “On Air Personality”

Attend press conferences to gather information for broadcast.
Develop story lines for broadcasts.
Interview show guests about their lives, their work, or topics of current interest.
Locate guests to appear on talk or interview shows.
Make promotional appearances at public or private events to represent their employers.
Operate control consoles.
Write and edit video and scripts for broadcasts.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Maintain organization of the music library.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Give network cues permitting selected stations to receive programs.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Record commercials for later broadcast.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Comment on music and other matters, such as weather or traffic conditions.
Discuss various topics over the telephone with viewers or listeners.
Read news flashes to inform audiences of important events.
Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Study background information to prepare for programs or interviews.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.

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