Will “On-Air Personality” be Replaced By Robots? 🤔

10% Chance of Automation

“On-Air Personality” will almost certainly not be replaced by robots.

This job is ranked #171 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.

Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍

Job Description

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job Details

The SOC (Standard Occupational Classification) code is 27-3011.00
The Mean Annual Wage in the U.S. is $ 48,170.00
The Mean Hourly Wage is $ 23.00
Currently, there are 29,210 people on this job

☝️ Information based on the reference occupation “Radio and Television Announcers”.

Also Known As…

Tasks for “On-Air Personality”

Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Study background information to prepare for programs or interviews.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Operate control consoles.
Read news flashes to inform audiences of important events.
Maintain organization of the music library.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
Develop story lines for broadcasts.
Discuss various topics over the telephone with viewers or listeners.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Locate guests to appear on talk or interview shows.
Record commercials for later broadcast.
Interview show guests about their lives, their work, or topics of current interest.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Write and edit video and scripts for broadcasts.
Make promotional appearances at public or private events to represent their employers.
Comment on music and other matters, such as weather or traffic conditions.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Attend press conferences to gather information for broadcast.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Give network cues permitting selected stations to receive programs.

Related Technology & Tools

Mixing desks
Audio playback equipment
Digital audio recorders
Smart phones
Teleprompters
Personal computers
Record turntables
Audio control consoles
Compact disk CD players
Headset microphones
Laptop computers
Earpieces
Multi-line telephone systems
Headsets
Desktop computers
Tablet computers
Microphone stands
Touch screen computer monitors

Microsoft Word
Audion Laboratories VoxPro
Adobe Systems Adobe Audition
Dalet Digital Media Systems Dalet Media Life
Burli Software Burli Newsroom System
Database software
Microsoft Excel
Avid Technology Pro Tools
Program logging software
Statistical processing software
Web browser software