Will “On-Air Personality” be Replaced By Robots? 🤔

10% Chance of Automation

“On-Air Personality” will almost certainly not be replaced by robots.

This job is ranked #171 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.

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Job Description

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job Details

The SOC (Standard Occupational Classification) code is 27-3011.00
The Mean Annual Wage in the U.S. is $ 48,170.00
The Mean Hourly Wage is $ 23.00
Currently, there are 29,210 people on this job

☝️ Information based on the reference occupation “Radio and Television Announcers”.

Also Known As…

Tasks for “On-Air Personality”

Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Make promotional appearances at public or private events to represent their employers.
Attend press conferences to gather information for broadcast.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Operate control consoles.
Read news flashes to inform audiences of important events.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Record commercials for later broadcast.
Discuss various topics over the telephone with viewers or listeners.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
Maintain organization of the music library.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Study background information to prepare for programs or interviews.
Develop story lines for broadcasts.
Interview show guests about their lives, their work, or topics of current interest.
Give network cues permitting selected stations to receive programs.
Comment on music and other matters, such as weather or traffic conditions.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Write and edit video and scripts for broadcasts.
Locate guests to appear on talk or interview shows.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.

Related Technology & Tools

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Touch screen computer monitors
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