Will “Radio Personality” be Replaced By Robots? 🤔

10% Chance of Automation

“Radio Personality” will almost certainly not be replaced by robots.

This job is ranked #171 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.

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Job Description

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job Details

The SOC (Standard Occupational Classification) code is 27-3011.00
The Mean Annual Wage in the U.S. is $ 48,170.00
The Mean Hourly Wage is $ 23.00
Currently, there are 29,210 people on this job

☝️ Information based on the reference occupation “Radio and Television Announcers”.

Also Known As…

Tasks for “Radio Personality”

Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
Discuss various topics over the telephone with viewers or listeners.
Give network cues permitting selected stations to receive programs.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Read news flashes to inform audiences of important events.
Interview show guests about their lives, their work, or topics of current interest.
Study background information to prepare for programs or interviews.
Comment on music and other matters, such as weather or traffic conditions.
Make promotional appearances at public or private events to represent their employers.
Record commercials for later broadcast.
Develop story lines for broadcasts.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Attend press conferences to gather information for broadcast.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Write and edit video and scripts for broadcasts.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Locate guests to appear on talk or interview shows.
Maintain organization of the music library.
Operate control consoles.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.

Related Technology & Tools

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Multi-line telephone systems
Earpieces
Teleprompters

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