-
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
-
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
-
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
-
Direct and coordinate product research and development.
-
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
-
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
-
Plan and execute advertising policies and strategies for organizations.
-
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
-
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
-
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
-
Analyze marketing or sales trends to forecast future conditions.
-
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
-
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
-
Train and direct workers engaged in developing and producing advertisements.
-
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
-
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
-
Represent company at trade association meetings to promote products.
-
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
-
Attend or participate in conferences, community events, and promotional events related to products or technologies.
-
Prepare budgets and submit estimates for program costs as part of campaign plan development.
-
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
-
Coordinate with the media to disseminate advertising.
-
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
-
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
-
Contact organizations to explain services and facilities offered.
-
Analyze the effectiveness of marketing tactics or channels.
-
Prepare and negotiate advertising and sales contracts.
-
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
-
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
-
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.