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Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
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Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
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Coordinate with the media to disseminate advertising.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
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Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
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Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
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Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
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Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
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Analyze marketing or sales trends to forecast future conditions.
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Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
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Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
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Direct and coordinate product research and development.
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Represent company at trade association meetings to promote products.
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Plan and execute advertising policies and strategies for organizations.
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Prepare budgets and submit estimates for program costs as part of campaign plan development.
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Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
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Prepare and negotiate advertising and sales contracts.
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
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Attend or participate in conferences, community events, and promotional events related to products or technologies.
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Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
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Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
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Analyze the effectiveness of marketing tactics or channels.
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Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
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Contact organizations to explain services and facilities offered.
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Train and direct workers engaged in developing and producing advertisements.
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Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.