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Register Web sites with search engines to increase Web site traffic.
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Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
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Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
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Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
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Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
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Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
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Develop new visual design concepts and modify concepts based on stakeholder feedback.
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Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
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Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
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Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
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Respond to user email inquiries, or set up automated systems to send responses.
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Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
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Create searchable indices for Web page content.
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Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
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Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
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Write supporting code for Web applications or Web sites.
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Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
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Perform or direct Web site updates.
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Document technical factors such as server load, bandwidth, database performance, and browser and device types.
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Develop system interaction or sequence diagrams.
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Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
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Select programming languages, design tools, or applications.
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Research, document, rate, or select alternatives for Web architecture or technologies.
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Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
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Develop and document style guidelines for Web site content.
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Perform Web site tests according to planned schedules, or after any Web site or product revision.
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Conduct user research to determine design requirements and analyze user feedback to improve design quality.
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Develop or implement procedures for ongoing Web site revision.
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Create Web models or prototypes that include physical, interface, logical, or data models.
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Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.