Will “Marketing Director” be Replaced By Robots? 🤔

Unknown Chance of Automation

Sadly, the research paper did not provide any information about this occupation. Maybe have a look at our directory?

Job Description

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Details

The SOC (Standard Occupational Classification) code is 13-1199.06

☝️ Information based on the reference occupation “Online Merchants”.

Also Known As…

Tasks for “Marketing Director”

Integrate online retailing strategy with physical or catalogue retailing operations.
Collaborate with search engine shopping specialists to place marketing content in desired online locations.
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
Create or maintain database of customer accounts.
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
Purchase new or used items from online or physical sources for resale via retail or auction Web site.
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
Order or purchase merchandise to maintain optimal inventory levels.
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
Disclose merchant information and terms and policies of transactions in online or offline materials.
Create, manage, or automate orders or invoices, using order management or invoicing software.
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Design customer interface of online storefront, using web programming or e-commerce software.
Cancel orders based on customer requests or inventory or delivery problems.
Determine and set product prices.
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
Receive and process payments from customers, using electronic transaction services.
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
Determine location for product listings to maximize exposure to online traffic.
Initiate online auctions through auction hosting sites or auction management software.
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
Deliver e-mail confirmation of completed transactions and shipment.
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
Devise, select, or purchase domain name and web address.
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
Transfer digital media, such as music, video, or software, to customers via the Internet.

Related Technology & Tools

External hard drives
Label printers
Personal computers
Tablet computers
Laser facsimile machines
Credit card machines
Desktop computers

WordPress
Adobe Systems Adobe Fireworks
Google Analytics
Microsoft .NET Framework
Apache Struts
Search engine results pages SERP software
YouTube
Financial accounting software
PHP: Hypertext Preprocessor
IBM InfoSphere DataStage
Intuit QuickBoooks Payments
MySQL
Google Checkout
Mobile application software
ProPay
Blogging software
IBM Domino
Webtrends software
Oracle JavaServer Pages JSP
Twitter
Relational database management software
Microsoft Visio
Microsoft Office
Linux
Structured query language SQL
IBM WebSphere
IBM Digital Analytics
Content management systems CMS
Inventory tracking software
Magento Analytics
Extensible HyperText Markup Language XHTML
Microsoft Word
Apache Solr
Adobe Systems Adobe Dreamweaver
Web browser software
Oracle Java
PayPal
Microsoft Project
Microsoft PowerPoint
Microsoft Excel
Microsoft Visual Studio
Facebook
Search engine marketing SEM software
Adobe Systems Adobe Photoshop
Drupal
JavaScript
Snorasson Holdings CCNow
Extensible markup language XML
MyCommerce RegNow
Tax software
Intuit QuickBooks
Search engine optimization SEO software
C#
Enterprise JavaBeans
Dynamic hypertext markup language DHTML
Hypertext markup language HTML
e-check software
Microsoft Outlook
Shipment processing software
NetSuite ERP
LAMP Stack
jQuery
Google AdWords
AJAX
CCBill