Will “Vice President of Marketing” be Replaced By Robots? 🤔

Unknown Chance of Automation

Sadly, the research paper did not provide any information about this occupation. Maybe have a look at our directory?

Job Description

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Details

The SOC (Standard Occupational Classification) code is 13-1199.06

☝️ Information based on the reference occupation “Online Merchants”.

Also Known As…

Tasks for “Vice President of Marketing”

Cancel orders based on customer requests or inventory or delivery problems.
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Integrate online retailing strategy with physical or catalogue retailing operations.
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
Determine location for product listings to maximize exposure to online traffic.
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
Transfer digital media, such as music, video, or software, to customers via the Internet.
Collaborate with search engine shopping specialists to place marketing content in desired online locations.
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
Determine and set product prices.
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
Create, manage, or automate orders or invoices, using order management or invoicing software.
Receive and process payments from customers, using electronic transaction services.
Initiate online auctions through auction hosting sites or auction management software.
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
Order or purchase merchandise to maintain optimal inventory levels.
Create or maintain database of customer accounts.
Deliver e-mail confirmation of completed transactions and shipment.
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
Purchase new or used items from online or physical sources for resale via retail or auction Web site.
Disclose merchant information and terms and policies of transactions in online or offline materials.
Design customer interface of online storefront, using web programming or e-commerce software.
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
Devise, select, or purchase domain name and web address.
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

Related Technology & Tools

External hard drives
Desktop computers
Personal computers
Label printers
Tablet computers
Laser facsimile machines
Credit card machines

Webtrends software
Google AdWords
Search engine marketing SEM software
Microsoft Outlook
C#
Tax software
Extensible markup language XML
Google Checkout
LAMP Stack
IBM Domino
Mobile application software
MySQL
Microsoft Excel
Adobe Systems Adobe Dreamweaver
e-check software
Adobe Systems Adobe Photoshop
Dynamic hypertext markup language DHTML
IBM InfoSphere DataStage
YouTube
Intuit QuickBooks
Financial accounting software
Snorasson Holdings CCNow
CCBill
Twitter
Extensible HyperText Markup Language XHTML
Microsoft .NET Framework
Inventory tracking software
Oracle JavaServer Pages JSP
Web browser software
Intuit QuickBoooks Payments
AJAX
Microsoft PowerPoint
Oracle Java
PHP: Hypertext Preprocessor
Linux
Structured query language SQL
Apache Solr
Hypertext markup language HTML
Magento Analytics
IBM Digital Analytics
PayPal
Enterprise JavaBeans
ProPay
Microsoft Word
MyCommerce RegNow
Google Analytics
Microsoft Project
Content management systems CMS
Microsoft Office
Relational database management software
Microsoft Visual Studio
Microsoft Visio
JavaScript
Search engine results pages SERP software
Drupal
IBM WebSphere
Adobe Systems Adobe Fireworks
Apache Struts
NetSuite ERP
Search engine optimization SEO software
jQuery
Blogging software
Facebook
Shipment processing software
WordPress