Will “Search Consultant” be Replaced By Robots? 🤔
Unknown Chance of Automation
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Job Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Job Details
- The SOC (Standard Occupational Classification) code is 15-1199.10
☝️ Information based on the reference occupation “Search Marketing Strategists”.
Also Known As…
- Search Marketing Strategists
- Senior Search Engine Optimization Specialist (Senior SEO Specialist)
- Senior Search Engine Optimization Associate (Senior SEO Associate)
- Internet Marketing Specialist
- Internet Marketing Consultant
- Ecommerce Marketing Manager
- Director, Search Marketing Strategies
- Director of Search Engine Optimization (Director of SEO)
- Director of Online Marketing Strategy & Performance
- Director of Audience Generation, Search, & Analytics
- Channel Supervisor
- Website Optimization Strategist
- Web User Experience Strategist
- Web Marketing Strategist
- Web Analyst
- Usability Strategist
- Social Media Strategist
- Search Strategist
- Search Marketing Specialist
- Search Marketing Analyst
- Search Engine Optimizer (SEO)
- Search Engine Optimization Strategist
- Search Engine Optimization Specialist (SEO Specialist)
- Search Engine Optimization Manager (SEO Manager)
- Search Engine Optimization Consultant (SEO Consultant)
- Search Engine Optimization Analyst (SEO Analyst)
- Search Engine Marketing Strategist (SEM Strategist)
- Search Advertising Strategist
- Pay-Per-Click Strategist (PPC Strategist)
- Paid Search Specialist
- Paid Search Marketing Strategist
- Online User Experience Strategist
- Online Marketing Strategist
- New Media Strategist
- Marketing Communications Specialist
- Internet Media Planner
- Internet Marketing Strategist
- Internet eCommerce Specialist
- Internet E-commerce Specialist
- Interactive Media Marketing Strategist
- Interactive Media Marketing Specialist
- Interactive Media Marketing Director
- Interactive Marketing Strategist
- Experience Planning Strategist
- Electronic Commerce Specialist
- E-commerce Strategist
- E-commerce Specialist
- Digital Strategist
- Digital Marketing Strategist
Tasks for “Search Consultant”
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Execute or manage social media campaigns to inform search marketing tactics.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Participate in the development or implementation of online marketing strategy.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Create content strategies for digital media.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Assist in the development of online transactional or security policies.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Execute and manage communications with digital journalists or bloggers.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Resolve product availability problems in collaboration with customer service staff.
- Implement online customer service processes to ensure positive and consistent user experiences.
Related Technology & Tools
- Videoconferencing equipment
- Desktop computers
- Personal computers
- Domain name servers DNS
- Teleconferencing equipment
- AJAX
- MySQL
- Hypertext markup language HTML
- Email software
- seoClarity
- Yahoo! Email
- Adobe Systems Adobe Photoshop
- Google Analytics
- Conductor Searchlight
- Oracle JavaServer Pages JSP
- IBM Digital Analytics
- Searchmetrics Suite
- Online databases
- Open Source Matters Joomla!
- Microsoft PowerPoint
- Google Webmaster Tools
- WordPress
- Oracle Java
- Microsoft Outlook
- Microsoft Access
- Kanoodle
- Google AdWords
- Microsoft Excel
- Customer information databases
- Web browser software
- Majestic SEO
- Microsoft Office
- Microsoft Bing
- PHP: Hypertext preprocessor
- JavaScript
- Apache Solr
- BrightEdge
- Microsoft Visio
- Microsoft Project
- Drupal
- Marketo Marketing Automation
- Screaming Frog SEO Spider
- Adobe Systems Adobe Dreamweaver
- ASPX
- Structured query language SQL
- Cascading Style Sheets CSS
- Microsoft Word
- YouTube
- SEOmoz
- Atlas Search