Will “Senior Search Engine Optimization Specialist (Senior SEO Specialist)” be Replaced By Robots? 🤔

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Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Job Details

The SOC (Standard Occupational Classification) code is 15-1199.10

☝️ Information based on the reference occupation “Search Marketing Strategists”.

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Tasks for “Senior Search Engine Optimization Specialist (Senior SEO Specialist)”

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Implement online customer service processes to ensure positive and consistent user experiences.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Resolve product availability problems in collaboration with customer service staff.
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Execute and manage communications with digital journalists or bloggers.
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Execute or manage banner, video, or other non-text link ad campaigns.
Participate in the development or implementation of online marketing strategy.
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Execute or manage social media campaigns to inform search marketing tactics.
Create content strategies for digital media.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Assist in the development of online transactional or security policies.
Propose online or multiple-sales-channel campaigns to marketing executives.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Assist in the evaluation or negotiation of contracts with vendors or online partners.

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