Will “Senior Search Engine Optimization Specialist (Senior SEO Specialist)” be Replaced By Robots? 🤔

Unknown Chance of Automation

Sadly, the research paper did not provide any information about this occupation. Maybe have a look at our directory?

Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Job Details

The SOC (Standard Occupational Classification) code is 15-1199.10

☝️ Information based on the reference occupation “Search Marketing Strategists”.

Also Known As…

Tasks for “Senior Search Engine Optimization Specialist (Senior SEO Specialist)”

Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Execute or manage social media campaigns to inform search marketing tactics.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Execute or manage banner, video, or other non-text link ad campaigns.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Assist in the evaluation or negotiation of contracts with vendors or online partners.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Create content strategies for digital media.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Participate in the development or implementation of online marketing strategy.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Assist in the development of online transactional or security policies.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Implement online customer service processes to ensure positive and consistent user experiences.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Execute and manage communications with digital journalists or bloggers.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Resolve product availability problems in collaboration with customer service staff.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Propose online or multiple-sales-channel campaigns to marketing executives.
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Related Technology & Tools

Domain name servers DNS
Videoconferencing equipment
Teleconferencing equipment
Desktop computers
Personal computers

BrightEdge
YouTube
IBM Digital Analytics
MySQL
Online databases
Pinterest
WhatsApp
Drupal
Microsoft Office
Microsoft Word
Apache Solr
Open Source Matters Joomla!
ASPX
Marketo Marketing Automation
Microsoft Bing
Twitter
Web browser software
Searchmetrics Suite
Yahoo! Email
seoClarity
Structured query language SQL
Kanoodle
Oracle Java
Microsoft Visio
SEOmoz
Google AdWords
AJAX
Adobe Systems Adobe Photoshop
Microsoft Project
WordPress
Google Webmaster Tools
Oracle JavaServer Pages JSP
LinkedIn
Google Analytics
Email software
Microsoft Outlook
Facebook
Microsoft Access
Google
Cascading Style Sheets CSS
Screaming Frog SEO Spider
Microsoft PowerPoint
Atlas Search
Customer information databases
PHP: Hypertext preprocessor
Microsoft Excel
JavaScript
Conductor Searchlight
Adobe Systems Adobe Dreamweaver
Majestic SEO
Hypertext markup language HTML