Will “Director of Search Engine Optimization (Director of SEO)” be Replaced By Robots? 🤔

Unknown Chance of Automation

Sadly, the research paper did not provide any information about this occupation. Maybe have a look at our directory?

Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Job Details

The SOC (Standard Occupational Classification) code is 15-1199.10

☝️ Information based on the reference occupation “Search Marketing Strategists”.

Also Known As…

Tasks for “Director of Search Engine Optimization (Director of SEO)”

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Execute and manage communications with digital journalists or bloggers.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Assist in the evaluation or negotiation of contracts with vendors or online partners.
Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Execute or manage social media campaigns to inform search marketing tactics.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Resolve product availability problems in collaboration with customer service staff.
Assist in the development of online transactional or security policies.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Execute or manage banner, video, or other non-text link ad campaigns.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Participate in the development or implementation of online marketing strategy.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Implement online customer service processes to ensure positive and consistent user experiences.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Propose online or multiple-sales-channel campaigns to marketing executives.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Create content strategies for digital media.

Related Technology & Tools

Domain name servers DNS
Desktop computers
Videoconferencing equipment
Personal computers
Teleconferencing equipment

Microsoft Office
Pinterest
LinkedIn
Adobe Systems Adobe Dreamweaver
Google
Microsoft Project
Microsoft Outlook
IBM Digital Analytics
YouTube
Cascading Style Sheets CSS
Google Analytics
Adobe Systems Adobe Photoshop
Conductor Searchlight
Microsoft PowerPoint
Microsoft Bing
Drupal
Twitter
Yahoo! Email
Oracle Java
seoClarity
Structured query language SQL
Customer information databases
Web browser software
Hypertext markup language HTML
Google Webmaster Tools
Facebook
JavaScript
Majestic SEO
PHP: Hypertext preprocessor
Screaming Frog SEO Spider
Apache Solr
Kanoodle
Searchmetrics Suite
Microsoft Excel
Microsoft Access
BrightEdge
SEOmoz
Oracle JavaServer Pages JSP
Microsoft Word
Email software
ASPX
AJAX
WhatsApp
Marketo Marketing Automation
Online databases
MySQL
Open Source Matters Joomla!
Microsoft Visio
WordPress
Atlas Search
Google AdWords