Will “Ecommerce Marketing Manager” be Replaced By Robots? 🤔
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Job Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Job Details
- The SOC (Standard Occupational Classification) code is 15-1199.10
☝️ Information based on the reference occupation “Search Marketing Strategists”.
Also Known As…
- Search Marketing Strategists
- Senior Search Engine Optimization Specialist (Senior SEO Specialist)
- Senior Search Engine Optimization Associate (Senior SEO Associate)
- Internet Marketing Specialist
- Internet Marketing Consultant
- Ecommerce Marketing Manager
- Director, Search Marketing Strategies
- Director of Search Engine Optimization (Director of SEO)
- Director of Online Marketing Strategy & Performance
- Director of Audience Generation, Search, & Analytics
- Channel Supervisor
- Website Optimization Strategist
- Web User Experience Strategist
- Web Marketing Strategist
- Web Analyst
- Usability Strategist
- Social Media Strategist
- Search Strategist
- Search Marketing Specialist
- Search Marketing Analyst
- Search Engine Optimizer (SEO)
- Search Engine Optimization Strategist
- Search Engine Optimization Specialist (SEO Specialist)
- Search Engine Optimization Manager (SEO Manager)
- Search Engine Optimization Consultant (SEO Consultant)
- Search Engine Optimization Analyst (SEO Analyst)
- Search Engine Marketing Strategist (SEM Strategist)
- Search Consultant
- Search Advertising Strategist
- Pay-Per-Click Strategist (PPC Strategist)
- Paid Search Specialist
- Paid Search Marketing Strategist
- Online User Experience Strategist
- Online Marketing Strategist
- New Media Strategist
- Marketing Communications Specialist
- Internet Media Planner
- Internet Marketing Strategist
- Internet eCommerce Specialist
- Internet E-commerce Specialist
- Interactive Media Marketing Strategist
- Interactive Media Marketing Specialist
- Interactive Media Marketing Director
- Interactive Marketing Strategist
- Experience Planning Strategist
- Electronic Commerce Specialist
- E-commerce Strategist
- E-commerce Specialist
- Digital Strategist
- Digital Marketing Strategist
Tasks for “Ecommerce Marketing Manager”
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Execute and manage communications with digital journalists or bloggers.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Assist in the development of online transactional or security policies.
- Resolve product availability problems in collaboration with customer service staff.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Execute or manage social media campaigns to inform search marketing tactics.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Create content strategies for digital media.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Related Technology & Tools
- Teleconferencing equipment
- Videoconferencing equipment
- Personal computers
- Desktop computers
- Domain name servers DNS
- ASPX
- Apache Solr
- WordPress
- Hypertext markup language HTML
- Cascading Style Sheets CSS
- Atlas Search
- seoClarity
- Microsoft PowerPoint
- Screaming Frog SEO Spider
- Microsoft Visio
- Web browser software
- Oracle JavaServer Pages JSP
- Customer information databases
- Online databases
- Searchmetrics Suite
- Microsoft Office
- Adobe Systems Adobe Dreamweaver
- Microsoft Outlook
- Oracle Java
- Open Source Matters Joomla!
- Microsoft Excel
- BrightEdge
- YouTube
- SEOmoz
- PHP: Hypertext preprocessor
- Microsoft Word
- Conductor Searchlight
- IBM Digital Analytics
- Marketo Marketing Automation
- Microsoft Bing
- Microsoft Project
- Yahoo! Email
- Google AdWords
- Google Analytics
- MySQL
- Google Webmaster Tools
- JavaScript
- Email software
- Majestic SEO
- Kanoodle
- Adobe Systems Adobe Photoshop
- AJAX
- Drupal
- Structured query language SQL
- Microsoft Access