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Automation Risk Analysis

Will “Digital Producer” be Automated?

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AI Exposure Risk

58%

“Digital Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 58% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Digital Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For News Analysts, Reporters, and Journalists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Avg. Annual Salary $106,030
Avg. Hourly Wage $50.98
Available Jobs (US) 41,550
Job Title & Hierarchy Code (SOC) News Analysts, Reporters, and Journalists #27-3023
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “News Analysts, Reporters, and Journalists”

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Core Skills & Abilities

  • Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.

  • Revise work to meet editorial approval or to fit time or space requirements.

  • Write commentaries, columns, or scripts, using computers.

  • Receive assignments or evaluate leads or tips to develop story ideas.

  • Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

  • Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

  • Photograph or videotape news events.

  • Select material most pertinent to presentation, and organize this material into appropriate formats.

  • Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.

  • Check reference materials, such as books, news files, or public records, to obtain relevant facts.

  • Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.

  • Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.

  • Research a story's background information to provide complete and accurate information.

  • Assign stories to other reporters or duties to production staff.

  • Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.

  • Report news stories for publication or broadcast, describing the background and details of events.

  • Investigate breaking news developments, such as disasters, crimes, or human-interest stories.

  • Take pictures or video, and process them for inclusion in a story.

  • Review and evaluate notes taken about news events to isolate pertinent facts and details.

  • Establish and maintain relationships with individuals who are credible sources of information.

  • Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.

  • Discuss issues with editors to establish priorities or positions.

  • Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.

  • Coordinate and serve as an anchor on news broadcast programs.

  • Present live or recorded commentary via broadcast media.

  • Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.

  • Analyze and interpret news and information received from various sources to broadcast the information.

  • Arrange interviews with people who can provide information about a story.

  • Conduct taped or filmed interviews or narratives.

  • Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.

Technologies & Software

  • Facebook
  • Mapping software
  • Adobe InDesign
  • Apple Final Cut Pro
  • Llama (Meta)
  • ESRI ArcView
  • Udio
  • Social media sites
  • WordPress
  • Avid Technology Pro Tools
  • Recraft
  • Suno AI
  • FileMaker Pro
  • Sora (OpenAI)
  • Microsoft Word
  • Web content management system CMS software
  • Microsoft Excel
  • Napkin AI
  • Qwen (Alibaba)
  • Microsoft Outlook
  • Adobe Premiere Pro
  • Statistical analysis software
  • Audion Laboratories VoxPro
  • Social media software
  • Gemini for Workspace
  • Nielsen Marketbreaks
  • Microsoft Office software
  • Video editing software
  • Online databases
  • Gemini (Google)
  • Adobe After Effects
  • Desktop Technologies NewsBoss
  • Runway ML
  • X (formerly Twitter)
  • Midjourney
  • Adobe Photoshop
  • ElevenLabs
  • DALL-E 3 (OpenAI)
  • Microsoft SQL Server
  • RCS NexGen Digital
  • LexisNexis
  • Web browser software
  • Grok (xAI)
  • Microsoft Visual FoxPro
  • Snapchat
  • DeepSeek
  • Statistics databases
  • Claude (Anthropic)
  • Hypertext markup language HTML
  • LoveArt AI
  • CapCut AI
  • Microsoft Access
  • Nova (Amazon)
  • Microsoft Publisher
  • Microsoft PowerPoint
  • ChatGPT (OpenAI)
  • Mistral (Mistral AI)
  • QuarkXPress
  • Perplexity AI
  • Adobe Firefly
  • IBM SPSS Statistics
  • Kimi (Moonshot AI)
  • YouTube
  • Grass Valley EDIUS
  • Nielsen Arianna
  • Editing consoles
  • Flash disks
  • Laptop computers
  • Digital audio workstations
  • Television cameras
  • High definition HD video cameras
  • Communication headphones
  • Microphones
  • Desktop computers
  • Multi-line telephone systems
  • Satellite phones
  • Digital audio recorders
  • Laser facsimile machines
  • Personal computers
  • Video editing equipment
  • Mobile broadcast units
  • Compact digital cameras

Alternative Job Titles