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Automation Risk Analysis

Will “Digital Producer” be Automated?

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AI Exposure Risk

58%

“Digital Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 58% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Digital Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For News Analysts, Reporters, and Journalists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Avg. Annual Salary $106,030
Avg. Hourly Wage $50.98
Available Jobs (US) 41,550
Job Title & Hierarchy Code (SOC) News Analysts, Reporters, and Journalists #27-3023
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “News Analysts, Reporters, and Journalists”

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Core Skills & Abilities

  • Review and evaluate notes taken about news events to isolate pertinent facts and details.

  • Assign stories to other reporters or duties to production staff.

  • Establish and maintain relationships with individuals who are credible sources of information.

  • Analyze and interpret news and information received from various sources to broadcast the information.

  • Coordinate and serve as an anchor on news broadcast programs.

  • Arrange interviews with people who can provide information about a story.

  • Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.

  • Photograph or videotape news events.

  • Take pictures or video, and process them for inclusion in a story.

  • Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

  • Check reference materials, such as books, news files, or public records, to obtain relevant facts.

  • Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.

  • Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.

  • Write commentaries, columns, or scripts, using computers.

  • Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.

  • Discuss issues with editors to establish priorities or positions.

  • Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.

  • Present live or recorded commentary via broadcast media.

  • Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

  • Select material most pertinent to presentation, and organize this material into appropriate formats.

  • Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.

  • Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.

  • Investigate breaking news developments, such as disasters, crimes, or human-interest stories.

  • Conduct taped or filmed interviews or narratives.

  • Report news stories for publication or broadcast, describing the background and details of events.

  • Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.

  • Research a story's background information to provide complete and accurate information.

  • Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.

  • Receive assignments or evaluate leads or tips to develop story ideas.

  • Revise work to meet editorial approval or to fit time or space requirements.

Technologies & Software

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  • Nielsen Arianna
  • ElevenLabs
  • Adobe Premiere Pro
  • LoveArt AI
  • Statistics databases
  • Adobe Firefly
  • LexisNexis
  • Recraft
  • Qwen (Alibaba)
  • QuarkXPress
  • Kimi (Moonshot AI)
  • Nova (Amazon)
  • DALL-E 3 (OpenAI)
  • DeepSeek
  • WordPress
  • Napkin AI
  • CapCut AI
  • ChatGPT (OpenAI)
  • Llama (Meta)
  • Hypertext markup language HTML
  • IBM SPSS Statistics
  • RCS NexGen Digital
  • Microsoft SQL Server
  • Desktop Technologies NewsBoss
  • Microsoft PowerPoint
  • Web browser software
  • Mistral (Mistral AI)
  • Mapping software
  • Grass Valley EDIUS
  • Sora (OpenAI)
  • Online databases
  • Social media software
  • Facebook
  • Statistical analysis software
  • Microsoft Outlook
  • Microsoft Word
  • Microsoft Publisher
  • Grok (xAI)
  • Runway ML
  • Social media sites
  • X (formerly Twitter)
  • Gemini (Google)
  • Perplexity AI
  • YouTube
  • Adobe After Effects
  • Video editing software
  • Microsoft Visual FoxPro
  • Web content management system CMS software
  • Adobe InDesign
  • Midjourney
  • Claude (Anthropic)
  • Gemini for Workspace
  • Nielsen Marketbreaks
  • Avid Technology Pro Tools
  • Adobe Photoshop
  • Microphones
  • Digital audio recorders
  • Laser facsimile machines
  • Compact digital cameras
  • Editing consoles
  • Desktop computers
  • High definition HD video cameras
  • Laptop computers
  • Digital audio workstations
  • Flash disks
  • Television cameras
  • Mobile broadcast units
  • Video editing equipment
  • Communication headphones
  • Personal computers
  • Satellite phones
  • Multi-line telephone systems

Alternative Job Titles