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Automation Risk Analysis

Will “Media Analyst” be Automated?

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AI Exposure Risk

58%

“Media Analyst” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 58% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Media Analyst” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For News Analysts, Reporters, and Journalists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Avg. Annual Salary $106,030
Avg. Hourly Wage $50.98
Available Jobs (US) 41,550
Job Title & Hierarchy Code (SOC) News Analysts, Reporters, and Journalists #27-3023
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “News Analysts, Reporters, and Journalists”

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Core Skills & Abilities

  • Check reference materials, such as books, news files, or public records, to obtain relevant facts.

  • Photograph or videotape news events.

  • Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.

  • Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.

  • Conduct taped or filmed interviews or narratives.

  • Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.

  • Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.

  • Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.

  • Coordinate and serve as an anchor on news broadcast programs.

  • Investigate breaking news developments, such as disasters, crimes, or human-interest stories.

  • Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.

  • Report news stories for publication or broadcast, describing the background and details of events.

  • Take pictures or video, and process them for inclusion in a story.

  • Arrange interviews with people who can provide information about a story.

  • Establish and maintain relationships with individuals who are credible sources of information.

  • Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

  • Assign stories to other reporters or duties to production staff.

  • Review and evaluate notes taken about news events to isolate pertinent facts and details.

  • Select material most pertinent to presentation, and organize this material into appropriate formats.

  • Analyze and interpret news and information received from various sources to broadcast the information.

  • Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

  • Write commentaries, columns, or scripts, using computers.

  • Receive assignments or evaluate leads or tips to develop story ideas.

  • Present live or recorded commentary via broadcast media.

  • Discuss issues with editors to establish priorities or positions.

  • Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.

  • Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.

  • Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.

  • Revise work to meet editorial approval or to fit time or space requirements.

  • Research a story's background information to provide complete and accurate information.

Technologies & Software

  • Adobe After Effects
  • LexisNexis
  • Adobe Premiere Pro
  • Microsoft Publisher
  • Runway ML
  • Recraft
  • Adobe Photoshop
  • CapCut AI
  • DeepSeek
  • Microsoft SQL Server
  • ElevenLabs
  • Claude (Anthropic)
  • Social media software
  • RCS NexGen Digital
  • Facebook
  • Microsoft Excel
  • Adobe InDesign
  • Hypertext markup language HTML
  • Video editing software
  • Web content management system CMS software
  • Grass Valley EDIUS
  • Nova (Amazon)
  • DALL-E 3 (OpenAI)
  • Social media sites
  • Mapping software
  • Statistical analysis software
  • FileMaker Pro
  • Suno AI
  • Statistics databases
  • Udio
  • Microsoft Visual FoxPro
  • X (formerly Twitter)
  • Gemini (Google)
  • Microsoft PowerPoint
  • Llama (Meta)
  • Microsoft Office software
  • Mistral (Mistral AI)
  • Perplexity AI
  • Microsoft Access
  • Sora (OpenAI)
  • Napkin AI
  • ChatGPT (OpenAI)
  • Nielsen Arianna
  • Nielsen Marketbreaks
  • Grok (xAI)
  • Apple Final Cut Pro
  • ESRI ArcView
  • Microsoft Outlook
  • LoveArt AI
  • Adobe Firefly
  • IBM SPSS Statistics
  • Desktop Technologies NewsBoss
  • Avid Technology Pro Tools
  • Web browser software
  • Snapchat
  • QuarkXPress
  • Gemini for Workspace
  • Audion Laboratories VoxPro
  • YouTube
  • Microsoft Word
  • Online databases
  • WordPress
  • Qwen (Alibaba)
  • Kimi (Moonshot AI)
  • Midjourney
  • Satellite phones
  • Laser facsimile machines
  • Multi-line telephone systems
  • Digital audio recorders
  • Mobile broadcast units
  • Digital audio workstations
  • Compact digital cameras
  • Video editing equipment
  • Editing consoles
  • Microphones
  • High definition HD video cameras
  • Television cameras
  • Personal computers
  • Laptop computers
  • Flash disks
  • Communication headphones
  • Desktop computers

Alternative Job Titles