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Automation Risk Analysis

Will “Media Analyst” be Automated?

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AI Exposure Risk

58%

“Media Analyst” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 58% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Media Analyst” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For News Analysts, Reporters, and Journalists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Avg. Annual Salary $106,030
Avg. Hourly Wage $50.98
Available Jobs (US) 41,550
Job Title & Hierarchy Code (SOC) News Analysts, Reporters, and Journalists #27-3023
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “News Analysts, Reporters, and Journalists”

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Core Skills & Abilities

  • Arrange interviews with people who can provide information about a story.

  • Photograph or videotape news events.

  • Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.

  • Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.

  • Revise work to meet editorial approval or to fit time or space requirements.

  • Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.

  • Check reference materials, such as books, news files, or public records, to obtain relevant facts.

  • Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.

  • Analyze and interpret news and information received from various sources to broadcast the information.

  • Establish and maintain relationships with individuals who are credible sources of information.

  • Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

  • Write commentaries, columns, or scripts, using computers.

  • Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.

  • Receive assignments or evaluate leads or tips to develop story ideas.

  • Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

  • Review and evaluate notes taken about news events to isolate pertinent facts and details.

  • Select material most pertinent to presentation, and organize this material into appropriate formats.

  • Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.

  • Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.

  • Research a story's background information to provide complete and accurate information.

  • Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.

  • Report news stories for publication or broadcast, describing the background and details of events.

  • Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.

  • Discuss issues with editors to establish priorities or positions.

  • Take pictures or video, and process them for inclusion in a story.

  • Investigate breaking news developments, such as disasters, crimes, or human-interest stories.

  • Present live or recorded commentary via broadcast media.

  • Coordinate and serve as an anchor on news broadcast programs.

  • Conduct taped or filmed interviews or narratives.

  • Assign stories to other reporters or duties to production staff.

Technologies & Software

  • Midjourney
  • QuarkXPress
  • Microsoft PowerPoint
  • Hypertext markup language HTML
  • CapCut AI
  • Adobe InDesign
  • Adobe Firefly
  • Udio
  • Statistics databases
  • Online databases
  • Facebook
  • Grass Valley EDIUS
  • Runway ML
  • Napkin AI
  • FileMaker Pro
  • Microsoft Outlook
  • X (formerly Twitter)
  • Microsoft Excel
  • Llama (Meta)
  • Microsoft Visual FoxPro
  • Perplexity AI
  • Microsoft SQL Server
  • Avid Technology Pro Tools
  • Claude (Anthropic)
  • Kimi (Moonshot AI)
  • DeepSeek
  • Apple Final Cut Pro
  • Social media software
  • Audion Laboratories VoxPro
  • Desktop Technologies NewsBoss
  • Mistral (Mistral AI)
  • Gemini for Workspace
  • Nielsen Marketbreaks
  • Statistical analysis software
  • Adobe Photoshop
  • Qwen (Alibaba)
  • Sora (OpenAI)
  • Social media sites
  • Suno AI
  • Web content management system CMS software
  • YouTube
  • Gemini (Google)
  • Adobe After Effects
  • Microsoft Word
  • Nielsen Arianna
  • IBM SPSS Statistics
  • Recraft
  • WordPress
  • Video editing software
  • Web browser software
  • Microsoft Publisher
  • ChatGPT (OpenAI)
  • Microsoft Access
  • ESRI ArcView
  • Microsoft Office software
  • Mapping software
  • Nova (Amazon)
  • LexisNexis
  • Adobe Premiere Pro
  • Grok (xAI)
  • LoveArt AI
  • DALL-E 3 (OpenAI)
  • ElevenLabs
  • Snapchat
  • RCS NexGen Digital
  • Laser facsimile machines
  • Laptop computers
  • Digital audio workstations
  • Microphones
  • Mobile broadcast units
  • Compact digital cameras
  • Flash disks
  • Satellite phones
  • Digital audio recorders
  • Communication headphones
  • Desktop computers
  • High definition HD video cameras
  • Editing consoles
  • Video editing equipment
  • Multi-line telephone systems
  • Personal computers
  • Television cameras

Alternative Job Titles