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Automation Risk Analysis

Will “Media Analyst” be Automated?

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AI Exposure Risk

58%

“Media Analyst” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 58% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Media Analyst” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For News Analysts, Reporters, and Journalists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Avg. Annual Salary $106,030
Avg. Hourly Wage $50.98
Available Jobs (US) 41,550
Job Title & Hierarchy Code (SOC) News Analysts, Reporters, and Journalists #27-3023
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “News Analysts, Reporters, and Journalists”

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Core Skills & Abilities

  • Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.

  • Photograph or videotape news events.

  • Select material most pertinent to presentation, and organize this material into appropriate formats.

  • Analyze and interpret news and information received from various sources to broadcast the information.

  • Review and evaluate notes taken about news events to isolate pertinent facts and details.

  • Assign stories to other reporters or duties to production staff.

  • Conduct taped or filmed interviews or narratives.

  • Report news stories for publication or broadcast, describing the background and details of events.

  • Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

  • Arrange interviews with people who can provide information about a story.

  • Present live or recorded commentary via broadcast media.

  • Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

  • Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.

  • Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.

  • Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.

  • Revise work to meet editorial approval or to fit time or space requirements.

  • Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.

  • Receive assignments or evaluate leads or tips to develop story ideas.

  • Write commentaries, columns, or scripts, using computers.

  • Discuss issues with editors to establish priorities or positions.

  • Coordinate and serve as an anchor on news broadcast programs.

  • Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.

  • Research a story's background information to provide complete and accurate information.

  • Investigate breaking news developments, such as disasters, crimes, or human-interest stories.

  • Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.

  • Establish and maintain relationships with individuals who are credible sources of information.

  • Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.

  • Take pictures or video, and process them for inclusion in a story.

  • Check reference materials, such as books, news files, or public records, to obtain relevant facts.

  • Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.

Technologies & Software

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  • Adobe InDesign
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  • Social media software
  • LexisNexis
  • Adobe After Effects
  • Social media sites
  • Microsoft Visual FoxPro
  • IBM SPSS Statistics
  • CapCut AI
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  • Gemini for Workspace
  • Microsoft Publisher
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  • Claude (Anthropic)
  • Audion Laboratories VoxPro
  • Facebook
  • ChatGPT (OpenAI)
  • Mapping software
  • Microsoft Outlook
  • Runway ML
  • Desktop Technologies NewsBoss
  • Suno AI
  • Apple Final Cut Pro
  • Hypertext markup language HTML
  • Mistral (Mistral AI)
  • DALL-E 3 (OpenAI)
  • Grok (xAI)
  • Grass Valley EDIUS
  • DeepSeek
  • Recraft
  • Web content management system CMS software
  • Web browser software
  • LoveArt AI
  • Adobe Photoshop
  • YouTube
  • Adobe Firefly
  • Microsoft Office software
  • Microsoft Word
  • Microsoft PowerPoint
  • Perplexity AI
  • Napkin AI
  • Statistical analysis software
  • Sora (OpenAI)
  • Statistics databases
  • RCS NexGen Digital
  • QuarkXPress
  • Udio
  • Online databases
  • Kimi (Moonshot AI)
  • ElevenLabs
  • FileMaker Pro
  • Microsoft SQL Server
  • Digital audio workstations
  • Mobile broadcast units
  • Communication headphones
  • Microphones
  • Satellite phones
  • Desktop computers
  • Digital audio recorders
  • High definition HD video cameras
  • Television cameras
  • Multi-line telephone systems
  • Personal computers
  • Laser facsimile machines
  • Editing consoles
  • Laptop computers
  • Video editing equipment
  • Flash disks
  • Compact digital cameras

Alternative Job Titles