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Automation Risk Analysis

Will “Digital Communications Specialist” be Automated?

Historical Context: Oxford Study (2013)

Ranked #201 of 702. Estimated risk: 18.0%

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AI Exposure Risk

54%

“Digital Communications Specialist” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

22%

“Digital Communications Specialist” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 22% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Public Relations Specialists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Avg. Annual Salary $80,310
Avg. Hourly Wage $38.61
Available Jobs (US) 280,590
Job Title & Hierarchy Code (SOC) Public Relations Specialists #27-3031
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Public Relations Specialists”

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Core Skills & Abilities

  • Develop marketing campaigns for environmental technologies or services.

  • Coordinate public responses to environmental management incidents or conflicts.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  • Coach client representatives in effective communication with the public or with employees.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

  • Post and update content on the company's Web site and social media outlets.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Prepare or deliver speeches to further public relations objectives.

  • Purchase advertising space or time as required to promote client's product or agenda.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

  • Write press releases or other media communications to promote clients.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Technologies & Software

  • Microsoft Outlook
  • Adobe ActionScript
  • Adobe Firefly
  • DALL-E 3 (OpenAI)
  • Perplexity AI
  • Midjourney
  • Blogging software
  • Google Drive
  • Nova (Amazon)
  • Adobe Creative Cloud software
  • Adobe Acrobat
  • FileMaker Pro
  • Kimi (Moonshot AI)
  • Apple iPhoto
  • Oracle Business Intelligence Discoverer
  • Gemini (Google)
  • Microsoft PowerPoint
  • LoveArt AI
  • Microsoft Excel
  • Microsoft Publisher
  • Sora (OpenAI)
  • Microsoft Dynamics
  • Drupal
  • Blackbaud The Raiser's Edge
  • Facebook
  • 3M Post-it App
  • Adobe After Effects
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Microsoft Project
  • Qwen (Alibaba)
  • Apple Final Cut Pro
  • Extensible hypertext markup language XHTML
  • WordPress
  • Web browser software
  • ElevenLabs
  • Llama (Meta)
  • Oracle Eloqua
  • Website management software
  • Hypertext markup language HTML
  • YouTube
  • Grok (xAI)
  • Mistral (Mistral AI)
  • Salesforce software
  • X (formerly Twitter)
  • Customer relationship management CRM software
  • Cision CisionPoint
  • Claude (Anthropic)
  • Adobe Illustrator
  • Adobe Acrobat Writer
  • ChatGPT (OpenAI)
  • Microsoft Word
  • Recraft
  • JamBoard
  • Podcasting software
  • Apple QuickTime
  • Microsoft SharePoint
  • Napkin AI
  • Gemini for Workspace
  • Cisco Webex
  • LexisNexis
  • LogMeIn GoToWebinar
  • Cascading style sheets CSS
  • Dynamic hypertext markup language DHTML
  • ParentSquare
  • Canva
  • HubSpot software
  • Google
  • LinkedIn
  • Wireshark
  • Apple macOS
  • Google Ads
  • CapCut AI
  • Adobe InDesign
  • Mentimeter
  • Airtable
  • Google Analytics
  • Google Slides
  • SmugMug Flickr
  • Myspace
  • JavaScript
  • DeepSeek
  • Udio
  • Apple Final Cut Express
  • Suno AI
  • Nearpod
  • Google Docs
  • Adobe Acrobat Reader
  • Runway ML
  • Microsoft Office software
  • Social media sites
  • Slido interaction software
  • Marketo Marketing Automation
  • Instagram
  • Apple Keynote
  • Multi-line telephone systems
  • Photocopying equipment
  • Computer laser printers
  • Laptop computers
  • Personal computers
  • Desktop computers