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Automation Risk Analysis

Will “Music Publicist” be Automated?

Historical Context: Oxford Study (2013)

Ranked #201 of 702. Estimated risk: 18.0%

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AI Exposure Risk

54%

“Music Publicist” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

22%

“Music Publicist” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 22% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Public Relations Specialists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Avg. Annual Salary $80,310
Avg. Hourly Wage $38.61
Available Jobs (US) 280,590
Job Title & Hierarchy Code (SOC) Public Relations Specialists #27-3031
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Public Relations Specialists”

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Core Skills & Abilities

  • Prepare or deliver speeches to further public relations objectives.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

  • Write press releases or other media communications to promote clients.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  • Coordinate public responses to environmental management incidents or conflicts.

  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

  • Develop marketing campaigns for environmental technologies or services.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

  • Purchase advertising space or time as required to promote client's product or agenda.

  • Coach client representatives in effective communication with the public or with employees.

  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

  • Post and update content on the company's Web site and social media outlets.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Technologies & Software

  • Runway ML
  • Suno AI
  • Kimi (Moonshot AI)
  • Hypertext markup language HTML
  • Salesforce software
  • ChatGPT (OpenAI)
  • Adobe ActionScript
  • Adobe Firefly
  • Adobe InDesign
  • Google Ads
  • Mistral (Mistral AI)
  • Qwen (Alibaba)
  • SmugMug Flickr
  • Microsoft SharePoint
  • Cisco Webex
  • LexisNexis
  • Canva
  • Adobe Photoshop
  • Grok (xAI)
  • Google Docs
  • Adobe Illustrator
  • Marketo Marketing Automation
  • Cision CisionPoint
  • Drupal
  • Adobe Acrobat Reader
  • Microsoft Project
  • Instagram
  • Apple QuickTime
  • Wireshark
  • Podcasting software
  • Airtable
  • Nova (Amazon)
  • Google Analytics
  • Social media sites
  • HubSpot software
  • FileMaker Pro
  • Apple iPhoto
  • Web browser software
  • LogMeIn GoToWebinar
  • Mentimeter
  • CapCut AI
  • Cascading style sheets CSS
  • Adobe After Effects
  • Llama (Meta)
  • 3M Post-it App
  • YouTube
  • Napkin AI
  • Google Slides
  • Gemini for Workspace
  • Blogging software
  • LinkedIn
  • Microsoft PowerPoint
  • ParentSquare
  • Myspace
  • Apple Final Cut Pro
  • Microsoft Outlook
  • ElevenLabs
  • Claude (Anthropic)
  • Apple Final Cut Express
  • X (formerly Twitter)
  • Recraft
  • Udio
  • Slido interaction software
  • Google Drive
  • Microsoft Publisher
  • DALL-E 3 (OpenAI)
  • Perplexity AI
  • JavaScript
  • LoveArt AI
  • Website management software
  • Extensible hypertext markup language XHTML
  • Microsoft Word
  • Microsoft Dynamics
  • Adobe Acrobat Writer
  • Microsoft Excel
  • Customer relationship management CRM software
  • Oracle Business Intelligence Discoverer
  • Adobe Dreamweaver
  • Google
  • Oracle Eloqua
  • Midjourney
  • WordPress
  • JamBoard
  • Dynamic hypertext markup language DHTML
  • Adobe Creative Cloud software
  • Sora (OpenAI)
  • Apple macOS
  • Blackbaud The Raiser's Edge
  • Apple Keynote
  • DeepSeek
  • Microsoft Office software
  • Adobe Acrobat
  • Nearpod
  • Gemini (Google)
  • Facebook
  • Laptop computers
  • Personal computers
  • Computer laser printers
  • Desktop computers
  • Photocopying equipment
  • Multi-line telephone systems