🤖 BARBIE MODE ACTIVATED 💗    Your adblocker was detected!    Comic Sans has been applied as cosmic punishment 💅    Ads keep this database FREE — please whitelist replacedbyrobot.info!    ✨ Everything is pink and that's entirely your fault ✨    🌸                     🤖 BARBIE MODE ACTIVATED 💗    Your adblocker was detected!    Comic Sans has been applied as cosmic punishment 💅    Ads keep this database FREE — please whitelist replacedbyrobot.info!    ✨ Everything is pink and that's entirely your fault ✨    🌸                     
Automation Risk Analysis

Will “Publicity Consultant” be Automated?

Historical Context: Oxford Study (2013)

Ranked #201 of 702. Estimated risk: 18.0%

Advertisement

A robot took your ad!

Ads keep this free database of 57,000+ jobs alive. Please whitelist replacedbyrobot.info — we promise our ads are tasteful!

AI Exposure Risk

54%

“Publicity Consultant” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

22%

“Publicity Consultant” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 22% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Public Relations Specialists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Avg. Annual Salary $80,310
Avg. Hourly Wage $38.61
Available Jobs (US) 280,590
Job Title & Hierarchy Code (SOC) Public Relations Specialists #27-3031
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Public Relations Specialists”

Advertisement

A robot took your ad!

Ads keep this free database of 57,000+ jobs alive. Please whitelist replacedbyrobot.info — we promise our ads are tasteful!

Core Skills & Abilities

  • Prepare or deliver speeches to further public relations objectives.

  • Develop marketing campaigns for environmental technologies or services.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

  • Coordinate public responses to environmental management incidents or conflicts.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Coach client representatives in effective communication with the public or with employees.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

  • Post and update content on the company's Web site and social media outlets.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  • Purchase advertising space or time as required to promote client's product or agenda.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

  • Write press releases or other media communications to promote clients.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Technologies & Software

  • HubSpot software
  • Adobe Acrobat Reader
  • Midjourney
  • ChatGPT (OpenAI)
  • Google Analytics
  • Airtable
  • Mistral (Mistral AI)
  • Facebook
  • Adobe InDesign
  • Canva
  • Microsoft SharePoint
  • Gemini (Google)
  • Microsoft Word
  • Web browser software
  • Blackbaud The Raiser's Edge
  • Oracle Eloqua
  • Microsoft Project
  • X (formerly Twitter)
  • Suno AI
  • Grok (xAI)
  • Wireshark
  • SmugMug Flickr
  • Adobe Illustrator
  • Google Ads
  • Microsoft Office software
  • LoveArt AI
  • Google Docs
  • ElevenLabs
  • Oracle Business Intelligence Discoverer
  • Sora (OpenAI)
  • 3M Post-it App
  • Extensible hypertext markup language XHTML
  • Myspace
  • WordPress
  • Adobe Acrobat Writer
  • Microsoft PowerPoint
  • FileMaker Pro
  • Nova (Amazon)
  • Apple iPhoto
  • Marketo Marketing Automation
  • LogMeIn GoToWebinar
  • Microsoft Dynamics
  • Gemini for Workspace
  • Udio
  • JavaScript
  • Adobe Photoshop
  • Runway ML
  • Napkin AI
  • Adobe Creative Cloud software
  • JamBoard
  • Claude (Anthropic)
  • Adobe ActionScript
  • Apple Final Cut Express
  • LexisNexis
  • Instagram
  • DeepSeek
  • Microsoft Outlook
  • Dynamic hypertext markup language DHTML
  • Cision CisionPoint
  • YouTube
  • Apple Final Cut Pro
  • Website management software
  • Google
  • Adobe Firefly
  • Apple macOS
  • Microsoft Excel
  • Mentimeter
  • Kimi (Moonshot AI)
  • Microsoft Publisher
  • ParentSquare
  • Adobe Dreamweaver
  • Perplexity AI
  • Apple QuickTime
  • Salesforce software
  • Cisco Webex
  • Adobe Acrobat
  • Customer relationship management CRM software
  • Hypertext markup language HTML
  • Slido interaction software
  • Adobe After Effects
  • LinkedIn
  • Apple Keynote
  • Qwen (Alibaba)
  • DALL-E 3 (OpenAI)
  • Podcasting software
  • CapCut AI
  • Google Drive
  • Nearpod
  • Social media sites
  • Recraft
  • Drupal
  • Blogging software
  • Cascading style sheets CSS
  • Llama (Meta)
  • Google Slides
  • Laptop computers
  • Computer laser printers
  • Multi-line telephone systems
  • Personal computers
  • Desktop computers
  • Photocopying equipment