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Automation Risk Analysis

Will “Public Relations Counselor (PR Counselor)” be Automated?

Historical Context: Oxford Study (2013)

Ranked #201 of 702. Estimated risk: 18.0%

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AI Exposure Risk

54%

“Public Relations Counselor (PR Counselor)” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

22%

“Public Relations Counselor (PR Counselor)” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 22% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Public Relations Specialists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Avg. Annual Salary $80,310
Avg. Hourly Wage $38.61
Available Jobs (US) 280,590
Job Title & Hierarchy Code (SOC) Public Relations Specialists #27-3031
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Public Relations Specialists”

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Core Skills & Abilities

  • Write press releases or other media communications to promote clients.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

  • Coach client representatives in effective communication with the public or with employees.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

  • Coordinate public responses to environmental management incidents or conflicts.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  • Prepare or deliver speeches to further public relations objectives.

  • Purchase advertising space or time as required to promote client's product or agenda.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

  • Post and update content on the company's Web site and social media outlets.

  • Develop marketing campaigns for environmental technologies or services.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Technologies & Software

  • Claude (Anthropic)
  • Website management software
  • HubSpot software
  • Google
  • Microsoft Excel
  • Suno AI
  • Adobe InDesign
  • Google Slides
  • Canva
  • Hypertext markup language HTML
  • Nearpod
  • Apple Final Cut Pro
  • LexisNexis
  • Udio
  • Adobe ActionScript
  • Sora (OpenAI)
  • JamBoard
  • YouTube
  • Gemini for Workspace
  • Wireshark
  • Web browser software
  • LogMeIn GoToWebinar
  • Microsoft Word
  • Kimi (Moonshot AI)
  • Blackbaud The Raiser's Edge
  • WordPress
  • Mistral (Mistral AI)
  • X (formerly Twitter)
  • Marketo Marketing Automation
  • ElevenLabs
  • Apple Keynote
  • 3M Post-it App
  • Podcasting software
  • Apple QuickTime
  • Napkin AI
  • Nova (Amazon)
  • Recraft
  • Apple iPhoto
  • Gemini (Google)
  • LinkedIn
  • Microsoft Outlook
  • Adobe Photoshop
  • DALL-E 3 (OpenAI)
  • Airtable
  • Adobe Acrobat
  • Adobe Firefly
  • FileMaker Pro
  • Social media sites
  • Adobe Dreamweaver
  • Facebook
  • Microsoft PowerPoint
  • Customer relationship management CRM software
  • Drupal
  • Adobe Acrobat Writer
  • Extensible hypertext markup language XHTML
  • Microsoft Office software
  • Cisco Webex
  • Dynamic hypertext markup language DHTML
  • Instagram
  • Oracle Business Intelligence Discoverer
  • Google Ads
  • Llama (Meta)
  • Slido interaction software
  • Grok (xAI)
  • Microsoft SharePoint
  • SmugMug Flickr
  • Adobe After Effects
  • Qwen (Alibaba)
  • Oracle Eloqua
  • Microsoft Project
  • Apple macOS
  • Blogging software
  • LoveArt AI
  • Apple Final Cut Express
  • JavaScript
  • Google Docs
  • Adobe Illustrator
  • Cascading style sheets CSS
  • Microsoft Dynamics
  • Google Drive
  • ParentSquare
  • DeepSeek
  • Salesforce software
  • Runway ML
  • Microsoft Publisher
  • Adobe Creative Cloud software
  • Cision CisionPoint
  • Adobe Acrobat Reader
  • CapCut AI
  • Mentimeter
  • ChatGPT (OpenAI)
  • Midjourney
  • Myspace
  • Google Analytics
  • Perplexity AI
  • Desktop computers
  • Laptop computers
  • Personal computers
  • Multi-line telephone systems
  • Photocopying equipment
  • Computer laser printers