-
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
-
Purchase advertising space or time as required to promote client's product or agenda.
-
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
-
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
-
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
-
Post and update content on the company's Web site and social media outlets.
-
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
-
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
-
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
-
Develop marketing campaigns for environmental technologies or services.
-
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
-
Coach client representatives in effective communication with the public or with employees.
-
Write press releases or other media communications to promote clients.
-
Coordinate public responses to environmental management incidents or conflicts.
-
Prepare or deliver speeches to further public relations objectives.
-
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
-
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
-
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.