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Automation Risk Analysis

Will “Publicity Expert” be Automated?

Historical Context: Oxford Study (2013)

Ranked #201 of 702. Estimated risk: 18.0%

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AI Exposure Risk

54%

“Publicity Expert” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

22%

“Publicity Expert” will almost certainly not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 22% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Public Relations Specialists, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Avg. Annual Salary $80,310
Avg. Hourly Wage $38.61
Available Jobs (US) 280,590
Job Title & Hierarchy Code (SOC) Public Relations Specialists #27-3031
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Public Relations Specialists”

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Core Skills & Abilities

  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

  • Post and update content on the company's Web site and social media outlets.

  • Purchase advertising space or time as required to promote client's product or agenda.

  • Prepare or deliver speeches to further public relations objectives.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Develop marketing campaigns for environmental technologies or services.

  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

  • Write press releases or other media communications to promote clients.

  • Coach client representatives in effective communication with the public or with employees.

  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

  • Coordinate public responses to environmental management incidents or conflicts.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

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