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Automation Risk Analysis

Will “Customer Advocate” be Automated?

Historical Context: Oxford Study (2013)

Ranked #315 of 702. Estimated risk: 55.0%

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AI Exposure Risk

56%

“Customer Advocate” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 56% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

38%

“Customer Advocate” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 38% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Customer Service Representatives, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Interact with customers to provide basic or scripted information in response to routine inquiries about products and services. May handle and resolve general complaints. Excludes individuals whose duties are primarily installation, sales, repair, and technical support.

Avg. Annual Salary $45,380
Avg. Hourly Wage $21.82
Available Jobs (US) 2,725,930
Job Title & Hierarchy Code (SOC) Customer Service Representatives #43-4051
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Customer Service Representatives”

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Core Skills & Abilities

  • Recommend improvements in products, packaging, shipping, service, or billing methods and procedures to prevent future problems.

  • Check to ensure that appropriate changes were made to resolve customers' problems.

  • Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, or adjusting bills.

  • Complete contract forms, prepare change of address records, or issue service discontinuance orders, using computers.

  • Review insurance policy terms to determine whether a particular loss is covered by insurance.

  • Confer with customers by telephone or in person to provide information about products or services, take or enter orders, cancel accounts, or obtain details of complaints.

  • Obtain and examine all relevant information to assess validity of complaints and to determine possible causes, such as extreme weather conditions that could increase utility bills.

  • Compare disputed merchandise with original requisitions and information from invoices and prepare invoices for returned goods.

  • Solicit sales of new or additional services or products.

  • Determine charges for services requested, collect deposits or payments, or arrange for billing.

  • Refer unresolved customer grievances to designated departments for further investigation.

  • Contact customers to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

  • Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.

Technologies & Software

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  • Tax software
  • Facebook
  • Sales force automation software
  • Social media sites
  • Stamps.com software
  • Microsoft Copilot
  • Padlet
  • Oracle JD Edwards EnterpriseOne
  • Microsoft SharePoint
  • Virtual private networking VPN software
  • iShip
  • Google Meet
  • Active Data Online WebChat
  • IBM Cognos Impromptu
  • Citrix cloud computing software
  • Microsoft Office software
  • Adobe Creative Cloud software
  • Microsoft Exchange
  • Delphi Technology
  • Google Docs
  • Medical procedure coding software
  • Customer service and support software
  • Skype
  • Sage 50 Accounting
  • Microsoft Access
  • Claude (Anthropic)
  • Microsoft Outlook
  • ShoreTel
  • Oracle E-Business Suite Financials
  • LexisNexis
  • ADP Workforce Now
  • AS/400 Database
  • Timpani Email
  • IBM Domino
  • DSC Pacer Interactive Voice Response System
  • Salesforce.com Salesforce CRM
  • Google Drive
  • Microsoft Dynamics
  • Microsoft Excel
  • Timpani Contact Center
  • Adobe Acrobat
  • Telemation e-CRM
  • Multi-channel contact center software
  • Healthcare common procedure coding system HCPCS
  • DeepSeek
  • Austin Logistics CallSelect
  • IBM Notes
  • LinkedIn
  • YouTube
  • McAfee
  • Microsoft Dynamics GP
  • Yardi software
  • Customer account management software
  • Gemini for Workspace
  • Applied Systems Vision
  • Microsoft Windows
  • Nearpod
  • Voice over internet protocol VoIP system software
  • SugarSync
  • FileMaker Pro
  • Parature eTicket
  • Poll Everywhere
  • Microsoft OneNote
  • Qwen (Alibaba)
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  • Microsoft Word
  • Austin Logistics CallTech
  • Microsoft Internet Explorer
  • Adobe Illustrator
  • Salesforce software
  • Intuit QuickBooks
  • MEDITECH software
  • NortonLifeLock cybersecurity software
  • Oracle Taleo
  • Kronos Workforce Timekeeper
  • Customer service knowledge generation software
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  • Apple Keynote
  • Airtable
  • Parature eRealtime
  • Dropbox
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  • Data entry software
  • ChatGPT (OpenAI)
  • Customer relationship management CRM software
  • Grammarly AI
  • Otter.ai
  • Adobe Photoshop
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  • Microsoft Teams
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  • SAP software
  • Timpani Chat
  • Unified messaging software
  • Llama (Meta)
  • Grok (xAI)
  • Hosted Support ezSupport Pro
  • eStara Softphone
  • IBM Power Systems software
  • Handheld computer device software
  • Apple macOS
  • LogMeIn GoToMeeting
  • Avidian Technologies Prophet
  • Open Text Fax Server, RightFax Edition
  • Napkin AI
  • FaceTime
  • GroupMe
  • Blackbaud The Raiser's Edge
  • Oracle Database
  • Main Street Softworks Monetra
  • SAP Business Objects
  • Google Sites
  • UiPath (RPA + AI)
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  • Austin Logistics Valeo
  • SAP Crystal Reports
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  • Customer complaint ticketing management software
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  • Database software
  • Cash registers
  • Dialed number identification systems DNIS
  • On hold players
  • Global positioning system GPS receivers
  • Multi-line telephone systems
  • Autodialing systems
  • Wireless telephone headsets
  • Predictive dialers
  • Automatic call distribution ACD system
  • Scanners
  • Voice broadcasting systems
  • Desktop computers
  • Wireless telephone systems
  • Personal digital assistants PDA
  • Calling line identification equipment

Alternative Job Titles