Will “Digital Marketing Manager” be Replaced By Robots? 🤔
1.4% Chance of Automation
“Digital Marketing Manager” will not be replaced by robots.
This job is ranked #61 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- VP Marketing
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Market Analysis Director
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “Digital Marketing Manager”
- Develop business cases for environmental marketing strategies.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Select products or accessories to be displayed at trade or special production shows.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Initiate market research studies or analyze their findings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Related Technology & Tools
- Personal computers
- Laser facsimile machines
- Desktop computers
- Tablet computers
- Personal digital assistants PDA
- Scanners
- Photocopiers
- Notebook computers
- Qlik Tech QlikView
- Dynamic hypertext markup language DHTML
- Oracle E-Business Suite Financials
- Google Analytics
- McAfee
- PHP: Hypertext Preprocessor
- IBM Domino
- Extensible markup language XML
- Extensible HyperText Markup Language XHTML
- Constant Contact
- Yardi
- Adobe Systems Adobe AfterEffects
- MicroStrategy
- Adobe Systems Adobe Fireworks
- Databox
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe Creative Cloud
- Oracle PeopleSoft
- Oracle Eloqua
- Data entry software
- StataCorp Stata
- AdSense Tracker
- Adobe Systems Adobe InDesign
- Teradata Database
- MySQL
- Structured query language SQL
- YouTube
- Adobe Systems Adobe Illustrator
- FileMaker Pro
- Atlassian JIRA
- Salesforce software
- Lyris HQ Web-Analytics Solution
- SAP
- Microsoft Access
- NoSQL
- SAS
- Microsoft SharePoint
- Citrix
- Splunk Enterprise
- Microsoft Dynamics
- Drupal
- Adobe Systems Adobe Reader
- MarketSharp
- Microsoft Visio
- Sage SalesLogix
- The MathWorks MATLAB
- Oracle Fusion Applications
- Oracle PL/SQL
- Apache Hive
- Oracle Siebel Server Sync
- Microsoft PowerPoint
- Minitab
- IBM Power Systems software
- Apache Hadoop
- ClearEDGE
- Oracle PeopleSoft Financials
- Apache Pig
- Delphi Technology
- LexisNexis
- AEC Software FastTrack
- Web browser software
- Blackbaud The Raiser's Edge
- Oracle JavaServer Pages JSP
- Oracle Beehive
- Salesforce.com Salesforce CRM
- Database reporting software
- R
- Marketo Marketing Automation
- Microsoft Visual Basic
- Hypertext markup language HTML
- Symantec
- Swift
- IBM Notes
- Microsoft Excel
- JavaScript
- Tableau
- Nedstat Sitestat
- Microsoft Publisher
- Adobe Systems Adobe Flash
- Online advertising reporting software
- Armand Morin MultiTrack Generator
- Adobe Systems Adobe ActionScript
- Intuit QuickBooks
- SAP Business Objects
- IBM Cognos Impromptu
- Apache Cassandra
- QAD Marketing Automation
- Cascading Style Sheets CSS
- Microsoft Office
- Adobe Systems Adobe Acrobat
- Oracle Business Intelligence Enterprise Edition
- Apple Final Cut Pro
- Google AdWords
- Microsoft Word
- NetSuite ERP
- Adobe Systems Adobe Photoshop
- SPSS
- Microsoft Project
- Microsoft Outlook