Will “VP Marketing” be Replaced By Robots? 🤔
1.4% Chance of Automation
“VP Marketing” will not be replaced by robots.
This job is ranked #61 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Market Analysis Director
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Digital Marketing Manager
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “VP Marketing”
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Select products or accessories to be displayed at trade or special production shows.
- Compile lists describing product or service offerings.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Initiate market research studies or analyze their findings.
- Develop business cases for environmental marketing strategies.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Related Technology & Tools
- Tablet computers
- Photocopiers
- Notebook computers
- Desktop computers
- Scanners
- Personal digital assistants PDA
- Personal computers
- Laser facsimile machines
- NoSQL
- Adobe Systems Adobe Fireworks
- Sage SalesLogix
- Microsoft SharePoint
- Databox
- Microsoft Office
- Oracle Eloqua
- Microsoft Excel
- Web browser software
- Minitab
- Adobe Systems Adobe Creative Cloud
- StataCorp Stata
- Salesforce.com Salesforce CRM
- Database reporting software
- Apache Cassandra
- Adobe Systems Adobe ActionScript
- Tableau
- Oracle Business Intelligence Enterprise Edition
- The MathWorks MATLAB
- Data entry software
- MySQL
- Apache Hive
- Lyris HQ Web-Analytics Solution
- MarketSharp
- Adobe Systems Adobe Flash
- Oracle PeopleSoft
- QAD Marketing Automation
- SAS
- MicroStrategy
- Microsoft Dynamics
- Dynamic hypertext markup language DHTML
- IBM Cognos Impromptu
- PHP: Hypertext Preprocessor
- IBM Domino
- Intuit QuickBooks
- Google AdWords
- Hypertext markup language HTML
- SAP
- Nedstat Sitestat
- Extensible HyperText Markup Language XHTML
- Swift
- Teradata Database
- Adobe Systems Adobe Reader
- Blackbaud The Raiser's Edge
- Microsoft Publisher
- Cascading Style Sheets CSS
- McAfee
- Qlik Tech QlikView
- Symantec
- IBM Notes
- Adobe Systems Adobe Illustrator
- Drupal
- FileMaker Pro
- LexisNexis
- Adobe Systems Adobe Acrobat
- Apache Hadoop
- Oracle PL/SQL
- Oracle Siebel Server Sync
- Oracle JavaServer Pages JSP
- Microsoft Project
- Structured query language SQL
- Apple Final Cut Pro
- Constant Contact
- YouTube
- IBM Power Systems software
- SPSS
- Microsoft Word
- Google Analytics
- Citrix
- Salesforce software
- NetSuite ERP
- Adobe Systems Adobe AfterEffects
- R
- Adobe Systems Adobe InDesign
- Microsoft Visual Basic
- SAP Business Objects
- Microsoft Visio
- Online advertising reporting software
- Microsoft PowerPoint
- JavaScript
- Extensible markup language XML
- Oracle Fusion Applications
- Atlassian JIRA
- Microsoft Access
- Adobe Systems Adobe Photoshop
- Adobe Systems Adobe Dreamweaver
- Oracle PeopleSoft Financials
- AdSense Tracker
- Oracle Beehive
- Armand Morin MultiTrack Generator
- Delphi Technology
- Yardi
- Oracle E-Business Suite Financials
- AEC Software FastTrack
- Apache Pig
- Microsoft Outlook
- Splunk Enterprise
- ClearEDGE
- Marketo Marketing Automation