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Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- VP Marketing
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Digital Marketing Manager
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “Market Analysis Director”
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Develop business cases for environmental marketing strategies.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Compile lists describing product or service offerings.
- Initiate market research studies or analyze their findings.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Select products or accessories to be displayed at trade or special production shows.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
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