Will “Marketing Manager” be Replaced By Robots? 🤔
1.4% Chance of Automation
“Marketing Manager” will not be replaced by robots.
This job is ranked #61 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- VP Marketing
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Manager
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Market Analysis Director
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Digital Marketing Manager
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “Marketing Manager”
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Initiate market research studies or analyze their findings.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Select products or accessories to be displayed at trade or special production shows.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Compile lists describing product or service offerings.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Develop business cases for environmental marketing strategies.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Related Technology & Tools
- Tablet computers
- Laser facsimile machines
- Photocopiers
- Personal digital assistants PDA
- Notebook computers
- Personal computers
- Desktop computers
- Scanners
- Adobe Systems Adobe Acrobat
- Microsoft Access
- JavaScript
- Lyris HQ Web-Analytics Solution
- Oracle Business Intelligence Enterprise Edition
- MySQL
- Citrix
- SAS
- Database reporting software
- Apache Cassandra
- Oracle Siebel Server Sync
- Online advertising reporting software
- Hypertext markup language HTML
- Microsoft Office
- Adobe Systems Adobe Reader
- Microsoft SharePoint
- IBM Domino
- Microsoft Excel
- Apache Hadoop
- Web browser software
- Adobe Systems Adobe InDesign
- Oracle JavaServer Pages JSP
- Adobe Systems Adobe Creative Cloud
- Microsoft Outlook
- Extensible HyperText Markup Language XHTML
- Adobe Systems Adobe ActionScript
- StataCorp Stata
- Oracle E-Business Suite Financials
- Apple Final Cut Pro
- Oracle Beehive
- IBM Notes
- Dynamic hypertext markup language DHTML
- Blackbaud The Raiser's Edge
- Yardi
- Armand Morin MultiTrack Generator
- Databox
- SAP Business Objects
- Oracle PeopleSoft Financials
- IBM Power Systems software
- Microsoft Dynamics
- Adobe Systems Adobe Dreamweaver
- Drupal
- Microsoft Visual Basic
- Adobe Systems Adobe Illustrator
- Microsoft Word
- NetSuite ERP
- SAP
- Sage SalesLogix
- LexisNexis
- McAfee
- The MathWorks MATLAB
- Microsoft Project
- Marketo Marketing Automation
- Adobe Systems Adobe Photoshop
- Oracle Eloqua
- Tableau
- Microsoft Publisher
- Swift
- Adobe Systems Adobe Flash
- Oracle PeopleSoft
- YouTube
- Symantec
- Qlik Tech QlikView
- Microsoft Visio
- Data entry software
- Cascading Style Sheets CSS
- Google Analytics
- Structured query language SQL
- Salesforce.com Salesforce CRM
- Apache Pig
- MicroStrategy
- PHP: Hypertext Preprocessor
- SPSS
- R
- Delphi Technology
- Oracle PL/SQL
- Splunk Enterprise
- QAD Marketing Automation
- Intuit QuickBooks
- Atlassian JIRA
- ClearEDGE
- Minitab
- Extensible markup language XML
- Oracle Fusion Applications
- IBM Cognos Impromptu
- NoSQL
- Constant Contact
- Apache Hive
- Teradata Database
- Adobe Systems Adobe AfterEffects
- FileMaker Pro
- Adobe Systems Adobe Fireworks
- Google AdWords
- Salesforce software
- AdSense Tracker
- Microsoft PowerPoint
- MarketSharp
- Nedstat Sitestat
- AEC Software FastTrack