Will “Marketing Manager” be Replaced By Robots? 🤔
1.4% Chance of Automation
“Marketing Manager” will not be replaced by robots.
This job is ranked #61 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- VP Marketing
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Manager
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Market Analysis Director
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Digital Marketing Manager
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “Marketing Manager”
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Initiate market research studies or analyze their findings.
- Select products or accessories to be displayed at trade or special production shows.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Develop business cases for environmental marketing strategies.
Related Technology & Tools
- Desktop computers
- Laser facsimile machines
- Scanners
- Photocopiers
- Tablet computers
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Splunk Enterprise
- Oracle Siebel Server Sync
- Hypertext markup language HTML
- Microsoft Visual Basic
- IBM Cognos Impromptu
- Blackbaud The Raiser's Edge
- Adobe Systems Adobe AfterEffects
- Lyris HQ Web-Analytics Solution
- Armand Morin MultiTrack Generator
- Google Analytics
- Salesforce software
- Adobe Systems Adobe Reader
- SAP
- Sage SalesLogix
- Structured query language SQL
- Marketo Marketing Automation
- AdSense Tracker
- McAfee
- Drupal
- Microsoft Office
- Adobe Systems Adobe Flash
- Cascading Style Sheets CSS
- ClearEDGE
- Symantec
- Apache Cassandra
- MarketSharp
- Nedstat Sitestat
- MicroStrategy
- PHP: Hypertext Preprocessor
- Adobe Systems Adobe Photoshop
- Microsoft Outlook
- Web browser software
- Adobe Systems Adobe Creative Cloud
- Microsoft Excel
- Databox
- Online advertising reporting software
- IBM Notes
- FileMaker Pro
- Data entry software
- Microsoft Access
- IBM Power Systems software
- Microsoft SharePoint
- The MathWorks MATLAB
- Database reporting software
- Adobe Systems Adobe InDesign
- SAP Business Objects
- Adobe Systems Adobe Illustrator
- Salesforce.com Salesforce CRM
- Adobe Systems Adobe ActionScript
- Tableau
- Oracle Eloqua
- Apple Final Cut Pro
- Oracle Business Intelligence Enterprise Edition
- Google AdWords
- Microsoft Publisher
- AEC Software FastTrack
- Delphi Technology
- Atlassian JIRA
- Oracle PL/SQL
- Adobe Systems Adobe Fireworks
- IBM Domino
- Citrix
- Microsoft Dynamics
- Extensible markup language XML
- Adobe Systems Adobe Dreamweaver
- SPSS
- Apache Hive
- StataCorp Stata
- Dynamic hypertext markup language DHTML
- JavaScript
- Minitab
- Qlik Tech QlikView
- Oracle PeopleSoft Financials
- LexisNexis
- R
- Constant Contact
- Oracle Fusion Applications
- Extensible HyperText Markup Language XHTML
- SAS
- Apache Hadoop
- Oracle Beehive
- Teradata Database
- Microsoft Visio
- Microsoft Project
- NetSuite ERP
- YouTube
- Intuit QuickBooks
- Oracle E-Business Suite Financials
- Microsoft Word
- Oracle PeopleSoft
- MySQL
- QAD Marketing Automation
- Yardi
- NoSQL
- Apache Pig
- Oracle JavaServer Pages JSP
- Adobe Systems Adobe Acrobat
- Microsoft PowerPoint
- Swift