Will “Marketing Director” be Replaced By Robots? 🤔
1.4% Chance of Automation
“Marketing Director” will not be replaced by robots.
This job is ranked #61 out of #702. A higher ranking (i.e., a lower number) means the job is less likely to be replaced.
Care to share? Click for Facebook, Twitter, LinkedIn, or XING. 👍
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2021.00
- The Mean Annual Wage in the U.S. is $ 144,140.00
- The Mean Hourly Wage is $ 69.00
- Currently, there are 205,900 people on this job
☝️ Information based on the reference occupation “Marketing Managers”.
Also Known As…
- Marketing Managers
- Product Manager
- Marketing Manager
- Marketing Director
- Marketing Coordinator
- Market Development Executive
- Commercial Lines Manager
- Business Development Manager
- Business Development Director
- Brand Manager
- Account Supervisor
- World Trade and Maritime Division Manager
- VP Marketing
- Trade Specialist
- Sustainable Products Marketing Manager
- Strategist
- Strategic Planner
- Sports Marketer
- Sales Officer
- Sales Marketing Director
- Sales and Marketing Vice President
- Sales and Marketing Manager
- Product Marketing Manager
- Product Line Manager (PLM)
- Pricing Specialist
- Pricing Manager
- Pricing Analyst
- Membership Director
- Membership Administrator
- Media Planner
- Media Marketing Director
- Marketing Sales Supervisor
- Marketing Planner
- Marketing Officer
- Marketing Executive
- Marketing Communications Specialist
- Marketing Assistant
- Marketing Agent
- Marketing Administrator
- Market Research Manager
- Market Analysis Director
- Internet Marketing Manager
- International Trade Specialist
- Head of Marketing
- Fashion Marketer
- Fashion Coordinator
- Digital Marketing Manager
- Community Relations Director
- Commercial Director
- Channel Manager
- Business Development Specialist
- Business Developer
- Bridal Consultant
Tasks for “Marketing Director”
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Select products or accessories to be displayed at trade or special production shows.
- Develop business cases for environmental marketing strategies.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Initiate market research studies or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Compile lists describing product or service offerings.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Related Technology & Tools
- Scanners
- Laser facsimile machines
- Tablet computers
- Desktop computers
- Personal digital assistants PDA
- Personal computers
- Notebook computers
- Photocopiers
- Marketo Marketing Automation
- Oracle PeopleSoft
- Adobe Systems Adobe AfterEffects
- Minitab
- Dynamic hypertext markup language DHTML
- Constant Contact
- Microsoft SharePoint
- Apache Hadoop
- Salesforce.com Salesforce CRM
- Microsoft Access
- Oracle Business Intelligence Enterprise Edition
- Databox
- SPSS
- Oracle Fusion Applications
- Microsoft Outlook
- Apache Hive
- Microsoft Excel
- Online advertising reporting software
- Google AdWords
- Tableau
- StataCorp Stata
- Microsoft PowerPoint
- Drupal
- McAfee
- Qlik Tech QlikView
- IBM Notes
- Hypertext markup language HTML
- Delphi Technology
- Microsoft Visual Basic
- NetSuite ERP
- Web browser software
- Oracle E-Business Suite Financials
- Microsoft Publisher
- Blackbaud The Raiser's Edge
- Oracle PeopleSoft Financials
- SAP
- IBM Power Systems software
- Extensible HyperText Markup Language XHTML
- Google Analytics
- Adobe Systems Adobe Fireworks
- Microsoft Visio
- Yardi
- Oracle Beehive
- IBM Cognos Impromptu
- MarketSharp
- YouTube
- Structured query language SQL
- MicroStrategy
- Salesforce software
- Adobe Systems Adobe Dreamweaver
- AEC Software FastTrack
- Nedstat Sitestat
- Oracle PL/SQL
- Cascading Style Sheets CSS
- Atlassian JIRA
- SAP Business Objects
- Extensible markup language XML
- Adobe Systems Adobe ActionScript
- Lyris HQ Web-Analytics Solution
- Microsoft Dynamics
- Apache Cassandra
- Microsoft Word
- Teradata Database
- QAD Marketing Automation
- Oracle Eloqua
- Oracle Siebel Server Sync
- Adobe Systems Adobe Flash
- Intuit QuickBooks
- Adobe Systems Adobe Reader
- SAS
- Oracle JavaServer Pages JSP
- Adobe Systems Adobe Acrobat
- FileMaker Pro
- LexisNexis
- The MathWorks MATLAB
- AdSense Tracker
- Microsoft Project
- Apache Pig
- MySQL
- Adobe Systems Adobe Illustrator
- Sage SalesLogix
- JavaScript
- Apple Final Cut Pro
- PHP: Hypertext Preprocessor
- Database reporting software
- Adobe Systems Adobe Creative Cloud
- Microsoft Office
- Swift
- Citrix
- Adobe Systems Adobe Photoshop
- Data entry software
- Adobe Systems Adobe InDesign
- NoSQL
- R
- Symantec
- ClearEDGE
- Splunk Enterprise
- Armand Morin MultiTrack Generator
- IBM Domino