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Automation Risk Analysis

Will “Commercial Director” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Commercial Director” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Commercial Director” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Write and edit news stories from information collected by reporters and other sources.

  • Research production topics using the internet, video archives, and other informational sources.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Write and submit proposals to bid on contracts for projects.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Compile scripts, program notes, and other material related to productions.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Study and research scripts to determine how they should be directed.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Obtain rights to scripts or to such items as existing video footage.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Arrange financing for productions.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Review film daily to check on work in progress and to plan for future filming.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

Technologies & Software

  • Kimi (Moonshot AI)
  • Web content management system CMS software
  • Atlassian JIRA
  • Google Workspace software
  • Sora (OpenAI)
  • Perplexity AI
  • Adobe Photoshop
  • Extensible markup language XML
  • Social media sites
  • Nova (Amazon)
  • Atlassian Confluence
  • Scripting software
  • Gemini for Workspace
  • LinkedIn
  • Facebook
  • Runway ML
  • WideOrbit
  • Apple Final Cut Pro
  • Microsoft PowerPoint
  • Gemini (Google)
  • Udio
  • Avid Digidesign Pro Tools
  • Live streaming software
  • Adobe After Effects
  • Email software
  • CapCut AI
  • Zoom
  • Napkin AI
  • Adobe Dreamweaver
  • Microsoft Word
  • Adobe ActionScript
  • Magix Vegas Pro
  • Microsoft Windows
  • Adobe Premiere Pro
  • Pinterest
  • DALL-E 3 (OpenAI)
  • Microsoft Publisher
  • Adobe Audition
  • WordPress
  • ChatGPT (OpenAI)
  • Grok (xAI)
  • Google Ads
  • Canva
  • Ross Video Xpression
  • Microsoft Visio
  • Project management software
  • Microsoft Outlook
  • Adobe Acrobat
  • Microsoft Teams
  • Google Drive
  • Slack
  • FaceTime
  • TikTok
  • Microsoft Excel
  • Google Docs
  • Midjourney
  • Claude (Anthropic)
  • Cascading style sheets CSS
  • Snapchat
  • Hypertext markup language HTML
  • Avid Technology NewsCutter
  • Llama (Meta)
  • Blogging software
  • Instagram
  • Avid Technology iNEWS
  • Grass Valley EDIUS
  • Eko
  • Google Gmail
  • JavaScript
  • Adobe InDesign
  • Chyron CAMIO
  • AP ENPS
  • Recraft
  • MAGIX Software Sound Forge
  • Avid Technology Pro Tools
  • Adobe Creative Cloud software
  • Screencastify
  • Drupal
  • LoveArt AI
  • Mistral (Mistral AI)
  • X (formerly Twitter)
  • ElevenLabs
  • PHP
  • Adobe Firefly
  • Asana
  • Suno AI
  • Content management systems CMS
  • Graphics creation software
  • Microsoft Office software
  • DeepSeek
  • Microsoft Access
  • Qwen (Alibaba)
  • Microsoft Project
  • YouTube
  • Video editing software
  • Google Analytics
  • Airtable
  • Avid Technology Media Composer
  • Broadcast Electronics AudioVAULT FleX
  • Adobe Illustrator
  • Waveform monitors
  • Apple iMacs
  • Video switchers
  • Video editing equipment
  • Dell Notebooks
  • Lens finders
  • Studio lighting systems
  • Newsroom digital audio workstations
  • Laptop computers
  • Robotic cameras
  • Notebook computers
  • Vectorscopes
  • Digital video cameras
  • Tablet computers
  • Multimedia editing equipment
  • Personal computers
  • Teleprompters
  • Apple iPads
  • Electronic news gathering ENG cameras
  • Grass Valley Ignite Automated Production System
  • Sound mixing equipment
  • Multi-line telephone systems