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Automation Risk Analysis

Will “On-Air Director” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“On-Air Director” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“On-Air Director” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Arrange financing for productions.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Compile scripts, program notes, and other material related to productions.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Research production topics using the internet, video archives, and other informational sources.

  • Review film daily to check on work in progress and to plan for future filming.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Write and edit news stories from information collected by reporters and other sources.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Study and research scripts to determine how they should be directed.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Write and submit proposals to bid on contracts for projects.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Obtain rights to scripts or to such items as existing video footage.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

Technologies & Software

  • Udio
  • Instagram
  • Atlassian Confluence
  • Ross Video Xpression
  • PHP
  • Broadcast Electronics AudioVAULT FleX
  • Grass Valley EDIUS
  • Google Analytics
  • Project management software
  • Google Docs
  • Hypertext markup language HTML
  • Kimi (Moonshot AI)
  • Avid Technology Pro Tools
  • Nova (Amazon)
  • WordPress
  • Web content management system CMS software
  • Apple Final Cut Pro
  • Microsoft Office software
  • Adobe ActionScript
  • Avid Technology iNEWS
  • Magix Vegas Pro
  • Microsoft Teams
  • Gemini for Workspace
  • FaceTime
  • Avid Technology NewsCutter
  • Google Ads
  • Sora (OpenAI)
  • LinkedIn
  • JavaScript
  • Midjourney
  • Extensible markup language XML
  • Adobe Illustrator
  • Avid Digidesign Pro Tools
  • Microsoft Visio
  • Adobe Acrobat
  • Adobe After Effects
  • ChatGPT (OpenAI)
  • Microsoft Outlook
  • Claude (Anthropic)
  • Adobe Premiere Pro
  • Mistral (Mistral AI)
  • Microsoft Windows
  • Llama (Meta)
  • DeepSeek
  • Adobe InDesign
  • Google Drive
  • Zoom
  • Gemini (Google)
  • Napkin AI
  • Adobe Creative Cloud software
  • Blogging software
  • Drupal
  • ElevenLabs
  • Live streaming software
  • Microsoft PowerPoint
  • CapCut AI
  • Cascading style sheets CSS
  • Adobe Firefly
  • Slack
  • Avid Technology Media Composer
  • Pinterest
  • MAGIX Software Sound Forge
  • Airtable
  • Grok (xAI)
  • Scripting software
  • Eko
  • Perplexity AI
  • Adobe Dreamweaver
  • Runway ML
  • Adobe Photoshop
  • Adobe Audition
  • Google Gmail
  • Video editing software
  • DALL-E 3 (OpenAI)
  • Microsoft Word
  • Microsoft Project
  • YouTube
  • Content management systems CMS
  • LoveArt AI
  • Asana
  • Suno AI
  • Recraft
  • Microsoft Excel
  • Social media sites
  • Facebook
  • Atlassian JIRA
  • Snapchat
  • Google Workspace software
  • AP ENPS
  • Graphics creation software
  • Qwen (Alibaba)
  • WideOrbit
  • X (formerly Twitter)
  • Canva
  • Chyron CAMIO
  • TikTok
  • Microsoft Access
  • Email software
  • Microsoft Publisher
  • Screencastify
  • Video switchers
  • Electronic news gathering ENG cameras
  • Digital video cameras
  • Multimedia editing equipment
  • Lens finders
  • Multi-line telephone systems
  • Laptop computers
  • Newsroom digital audio workstations
  • Robotic cameras
  • Waveform monitors
  • Teleprompters
  • Dell Notebooks
  • Personal computers
  • Studio lighting systems
  • Vectorscopes
  • Grass Valley Ignite Automated Production System
  • Sound mixing equipment
  • Apple iPads
  • Tablet computers
  • Notebook computers
  • Video editing equipment
  • Apple iMacs