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Automation Risk Analysis

Will “Digital Media Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Digital Media Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Digital Media Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Study and research scripts to determine how they should be directed.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Write and edit news stories from information collected by reporters and other sources.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Obtain rights to scripts or to such items as existing video footage.

  • Review film daily to check on work in progress and to plan for future filming.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Write and submit proposals to bid on contracts for projects.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Research production topics using the internet, video archives, and other informational sources.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Arrange financing for productions.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Compile scripts, program notes, and other material related to productions.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

Technologies & Software

  • Microsoft Office software
  • Adobe After Effects
  • Microsoft Visio
  • Avid Digidesign Pro Tools
  • WideOrbit
  • TikTok
  • FaceTime
  • ElevenLabs
  • Google Workspace software
  • Screencastify
  • DALL-E 3 (OpenAI)
  • X (formerly Twitter)
  • Adobe Premiere Pro
  • Google Ads
  • Suno AI
  • Nova (Amazon)
  • Microsoft Excel
  • Microsoft Project
  • Zoom
  • Microsoft Publisher
  • Magix Vegas Pro
  • ChatGPT (OpenAI)
  • WordPress
  • Scripting software
  • Microsoft Windows
  • Facebook
  • Apple Final Cut Pro
  • Adobe Creative Cloud software
  • Adobe Dreamweaver
  • Adobe InDesign
  • Avid Technology iNEWS
  • Slack
  • Recraft
  • Avid Technology Media Composer
  • Broadcast Electronics AudioVAULT FleX
  • JavaScript
  • Adobe Photoshop
  • Web content management system CMS software
  • Napkin AI
  • Adobe Firefly
  • Airtable
  • Midjourney
  • Ross Video Xpression
  • Canva
  • Project management software
  • Asana
  • Adobe Audition
  • Adobe Illustrator
  • Grass Valley EDIUS
  • Microsoft Access
  • Social media sites
  • Extensible markup language XML
  • Content management systems CMS
  • Llama (Meta)
  • Microsoft Outlook
  • Email software
  • Instagram
  • Hypertext markup language HTML
  • Google Analytics
  • Avid Technology Pro Tools
  • MAGIX Software Sound Forge
  • Live streaming software
  • Gemini (Google)
  • Snapchat
  • Atlassian Confluence
  • Drupal
  • Mistral (Mistral AI)
  • Graphics creation software
  • Eko
  • YouTube
  • Gemini for Workspace
  • Kimi (Moonshot AI)
  • PHP
  • Adobe ActionScript
  • Video editing software
  • Google Gmail
  • Cascading style sheets CSS
  • Google Drive
  • Grok (xAI)
  • Sora (OpenAI)
  • LinkedIn
  • Pinterest
  • LoveArt AI
  • Chyron CAMIO
  • Runway ML
  • Blogging software
  • Qwen (Alibaba)
  • Perplexity AI
  • CapCut AI
  • Udio
  • AP ENPS
  • Google Docs
  • Microsoft Word
  • Adobe Acrobat
  • Microsoft Teams
  • Avid Technology NewsCutter
  • Claude (Anthropic)
  • DeepSeek
  • Atlassian JIRA
  • Microsoft PowerPoint
  • Apple iPads
  • Notebook computers
  • Lens finders
  • Video editing equipment
  • Waveform monitors
  • Personal computers
  • Studio lighting systems
  • Electronic news gathering ENG cameras
  • Grass Valley Ignite Automated Production System
  • Robotic cameras
  • Teleprompters
  • Dell Notebooks
  • Digital video cameras
  • Video switchers
  • Vectorscopes
  • Apple iMacs
  • Multi-line telephone systems
  • Sound mixing equipment
  • Tablet computers
  • Newsroom digital audio workstations
  • Multimedia editing equipment
  • Laptop computers