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Automation Risk Analysis

Will “Video Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Video Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Video Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Write and edit news stories from information collected by reporters and other sources.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Arrange financing for productions.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Write and submit proposals to bid on contracts for projects.

  • Compile scripts, program notes, and other material related to productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Research production topics using the internet, video archives, and other informational sources.

  • Obtain rights to scripts or to such items as existing video footage.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Study and research scripts to determine how they should be directed.

  • Review film daily to check on work in progress and to plan for future filming.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

Technologies & Software

  • Gemini for Workspace
  • Runway ML
  • Llama (Meta)
  • Microsoft Publisher
  • Adobe Firefly
  • Nova (Amazon)
  • Sora (OpenAI)
  • Screencastify
  • Avid Technology Media Composer
  • LoveArt AI
  • Gemini (Google)
  • Adobe Premiere Pro
  • LinkedIn
  • Napkin AI
  • Midjourney
  • Instagram
  • Recraft
  • Slack
  • Adobe After Effects
  • DeepSeek
  • Atlassian Confluence
  • Microsoft Project
  • Web content management system CMS software
  • Adobe Acrobat
  • Hypertext markup language HTML
  • Grok (xAI)
  • Kimi (Moonshot AI)
  • Qwen (Alibaba)
  • DALL-E 3 (OpenAI)
  • Content management systems CMS
  • Google Drive
  • Microsoft Windows
  • Atlassian JIRA
  • ChatGPT (OpenAI)
  • JavaScript
  • Microsoft Teams
  • Google Ads
  • PHP
  • FaceTime
  • Cascading style sheets CSS
  • Adobe ActionScript
  • Google Workspace software
  • Adobe Illustrator
  • Avid Technology NewsCutter
  • Canva
  • Microsoft Outlook
  • Snapchat
  • Google Docs
  • TikTok
  • Social media sites
  • Google Analytics
  • YouTube
  • Chyron CAMIO
  • Claude (Anthropic)
  • Extensible markup language XML
  • Magix Vegas Pro
  • Microsoft Visio
  • Udio
  • Live streaming software
  • Adobe Creative Cloud software
  • Avid Technology iNEWS
  • Broadcast Electronics AudioVAULT FleX
  • Asana
  • Adobe Audition
  • Microsoft Office software
  • Facebook
  • Drupal
  • Google Gmail
  • AP ENPS
  • Suno AI
  • X (formerly Twitter)
  • Avid Digidesign Pro Tools
  • Microsoft Excel
  • Grass Valley EDIUS
  • Email software
  • MAGIX Software Sound Forge
  • Adobe InDesign
  • Video editing software
  • ElevenLabs
  • Adobe Photoshop
  • Microsoft PowerPoint
  • WordPress
  • Project management software
  • Avid Technology Pro Tools
  • Mistral (Mistral AI)
  • Ross Video Xpression
  • WideOrbit
  • Microsoft Word
  • Microsoft Access
  • Scripting software
  • Zoom
  • Adobe Dreamweaver
  • Airtable
  • Apple Final Cut Pro
  • Blogging software
  • CapCut AI
  • Pinterest
  • Eko
  • Graphics creation software
  • Perplexity AI
  • Apple iMacs
  • Personal computers
  • Electronic news gathering ENG cameras
  • Laptop computers
  • Tablet computers
  • Lens finders
  • Dell Notebooks
  • Vectorscopes
  • Digital video cameras
  • Multimedia editing equipment
  • Sound mixing equipment
  • Apple iPads
  • Studio lighting systems
  • Newsroom digital audio workstations
  • Grass Valley Ignite Automated Production System
  • Video switchers
  • Notebook computers
  • Robotic cameras
  • Video editing equipment
  • Waveform monitors
  • Multi-line telephone systems
  • Teleprompters