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Automation Risk Analysis

Will “Video Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Video Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Video Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Review film daily to check on work in progress and to plan for future filming.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Write and submit proposals to bid on contracts for projects.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Write and edit news stories from information collected by reporters and other sources.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Research production topics using the internet, video archives, and other informational sources.

  • Obtain rights to scripts or to such items as existing video footage.

  • Compile scripts, program notes, and other material related to productions.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Arrange financing for productions.

  • Study and research scripts to determine how they should be directed.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

Technologies & Software

  • TikTok
  • Mistral (Mistral AI)
  • Microsoft Project
  • Airtable
  • Gemini (Google)
  • Suno AI
  • PHP
  • Live streaming software
  • X (formerly Twitter)
  • Video editing software
  • Microsoft Office software
  • Hypertext markup language HTML
  • Facebook
  • Adobe After Effects
  • LoveArt AI
  • Chyron CAMIO
  • Adobe Creative Cloud software
  • Email software
  • Microsoft Word
  • Adobe InDesign
  • AP ENPS
  • Perplexity AI
  • Asana
  • Web content management system CMS software
  • Runway ML
  • Recraft
  • Adobe Audition
  • Screencastify
  • JavaScript
  • FaceTime
  • Graphics creation software
  • Scripting software
  • CapCut AI
  • Adobe Firefly
  • Zoom
  • LinkedIn
  • DeepSeek
  • Qwen (Alibaba)
  • Adobe Premiere Pro
  • Sora (OpenAI)
  • Claude (Anthropic)
  • Gemini for Workspace
  • Project management software
  • Canva
  • Microsoft Excel
  • Adobe ActionScript
  • Microsoft Teams
  • Microsoft Windows
  • Microsoft Outlook
  • YouTube
  • Apple Final Cut Pro
  • Content management systems CMS
  • Atlassian Confluence
  • Drupal
  • Broadcast Electronics AudioVAULT FleX
  • Midjourney
  • Adobe Dreamweaver
  • WordPress
  • Nova (Amazon)
  • Microsoft Visio
  • ChatGPT (OpenAI)
  • Google Drive
  • Grass Valley EDIUS
  • ElevenLabs
  • DALL-E 3 (OpenAI)
  • Pinterest
  • Microsoft Publisher
  • Ross Video Xpression
  • Avid Technology NewsCutter
  • Social media sites
  • Microsoft PowerPoint
  • Grok (xAI)
  • Adobe Acrobat
  • Snapchat
  • Avid Technology Media Composer
  • Slack
  • Avid Technology Pro Tools
  • Atlassian JIRA
  • Adobe Illustrator
  • Instagram
  • Cascading style sheets CSS
  • WideOrbit
  • Google Ads
  • Udio
  • Microsoft Access
  • Google Workspace software
  • Google Docs
  • Eko
  • Avid Technology iNEWS
  • Google Analytics
  • Napkin AI
  • Kimi (Moonshot AI)
  • Blogging software
  • Avid Digidesign Pro Tools
  • Extensible markup language XML
  • Magix Vegas Pro
  • Llama (Meta)
  • Adobe Photoshop
  • MAGIX Software Sound Forge
  • Google Gmail
  • Electronic news gathering ENG cameras
  • Waveform monitors
  • Multi-line telephone systems
  • Tablet computers
  • Digital video cameras
  • Studio lighting systems
  • Personal computers
  • Teleprompters
  • Grass Valley Ignite Automated Production System
  • Robotic cameras
  • Newsroom digital audio workstations
  • Vectorscopes
  • Laptop computers
  • Apple iMacs
  • Lens finders
  • Multimedia editing equipment
  • Video editing equipment
  • Notebook computers
  • Apple iPads
  • Dell Notebooks
  • Sound mixing equipment
  • Video switchers