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Automation Risk Analysis

Will “Video Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Video Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Video Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Obtain rights to scripts or to such items as existing video footage.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Write and submit proposals to bid on contracts for projects.

  • Compile scripts, program notes, and other material related to productions.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Review film daily to check on work in progress and to plan for future filming.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Write and edit news stories from information collected by reporters and other sources.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Study and research scripts to determine how they should be directed.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Research production topics using the internet, video archives, and other informational sources.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Arrange financing for productions.

Technologies & Software

  • Runway ML
  • Google Workspace software
  • Sora (OpenAI)
  • Midjourney
  • Asana
  • Zoom
  • Adobe Acrobat
  • Avid Technology iNEWS
  • TikTok
  • ChatGPT (OpenAI)
  • Recraft
  • Adobe Firefly
  • Adobe InDesign
  • DALL-E 3 (OpenAI)
  • Ross Video Xpression
  • Claude (Anthropic)
  • Atlassian JIRA
  • CapCut AI
  • Broadcast Electronics AudioVAULT FleX
  • WideOrbit
  • Screencastify
  • Pinterest
  • Slack
  • Adobe Audition
  • Project management software
  • Avid Technology Pro Tools
  • Google Analytics
  • LinkedIn
  • Nova (Amazon)
  • WordPress
  • Microsoft Access
  • Gemini (Google)
  • Udio
  • Google Gmail
  • Napkin AI
  • Microsoft Word
  • Google Docs
  • Extensible markup language XML
  • Hypertext markup language HTML
  • AP ENPS
  • Adobe Premiere Pro
  • DeepSeek
  • Email software
  • ElevenLabs
  • Gemini for Workspace
  • Apple Final Cut Pro
  • Avid Digidesign Pro Tools
  • Video editing software
  • Drupal
  • Microsoft Teams
  • Google Ads
  • Adobe After Effects
  • Facebook
  • Web content management system CMS software
  • Microsoft Outlook
  • Kimi (Moonshot AI)
  • Airtable
  • Microsoft Windows
  • Canva
  • Content management systems CMS
  • Microsoft Publisher
  • LoveArt AI
  • Llama (Meta)
  • YouTube
  • Microsoft Visio
  • Atlassian Confluence
  • Magix Vegas Pro
  • Graphics creation software
  • Mistral (Mistral AI)
  • Microsoft Excel
  • Adobe ActionScript
  • Eko
  • Cascading style sheets CSS
  • Grok (xAI)
  • MAGIX Software Sound Forge
  • Perplexity AI
  • Adobe Creative Cloud software
  • Live streaming software
  • Microsoft PowerPoint
  • Microsoft Project
  • Google Drive
  • X (formerly Twitter)
  • JavaScript
  • Qwen (Alibaba)
  • PHP
  • Blogging software
  • Suno AI
  • Adobe Photoshop
  • Avid Technology Media Composer
  • Grass Valley EDIUS
  • Microsoft Office software
  • Instagram
  • Social media sites
  • Chyron CAMIO
  • Snapchat
  • Adobe Illustrator
  • Avid Technology NewsCutter
  • Scripting software
  • FaceTime
  • Adobe Dreamweaver
  • Robotic cameras
  • Personal computers
  • Apple iPads
  • Teleprompters
  • Apple iMacs
  • Notebook computers
  • Newsroom digital audio workstations
  • Laptop computers
  • Studio lighting systems
  • Video editing equipment
  • Vectorscopes
  • Sound mixing equipment
  • Lens finders
  • Tablet computers
  • Electronic news gathering ENG cameras
  • Dell Notebooks
  • Digital video cameras
  • Grass Valley Ignite Automated Production System
  • Video switchers
  • Multi-line telephone systems
  • Multimedia editing equipment
  • Waveform monitors