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Automation Risk Analysis

Will “Video Director” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Video Director” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Video Director” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Review film daily to check on work in progress and to plan for future filming.

  • Arrange financing for productions.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Write and edit news stories from information collected by reporters and other sources.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Study and research scripts to determine how they should be directed.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Obtain rights to scripts or to such items as existing video footage.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Write and submit proposals to bid on contracts for projects.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Compile scripts, program notes, and other material related to productions.

  • Research production topics using the internet, video archives, and other informational sources.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

Technologies & Software

  • Mistral (Mistral AI)
  • Google Workspace software
  • Apple Final Cut Pro
  • Adobe Acrobat
  • Scripting software
  • Gemini (Google)
  • Screencastify
  • Zoom
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Suno AI
  • Pinterest
  • Grass Valley EDIUS
  • Chyron CAMIO
  • Grok (xAI)
  • LinkedIn
  • X (formerly Twitter)
  • Magix Vegas Pro
  • Avid Technology iNEWS
  • Canva
  • Adobe Firefly
  • TikTok
  • FaceTime
  • CapCut AI
  • Microsoft Excel
  • Google Drive
  • PHP
  • Asana
  • Web content management system CMS software
  • Adobe Creative Cloud software
  • Gemini for Workspace
  • Perplexity AI
  • Graphics creation software
  • DeepSeek
  • Blogging software
  • Airtable
  • Recraft
  • Atlassian JIRA
  • Instagram
  • LoveArt AI
  • Snapchat
  • Broadcast Electronics AudioVAULT FleX
  • Nova (Amazon)
  • Microsoft Teams
  • Claude (Anthropic)
  • Adobe Photoshop
  • Avid Technology NewsCutter
  • Adobe ActionScript
  • DALL-E 3 (OpenAI)
  • Project management software
  • Microsoft Office software
  • Eko
  • Drupal
  • Google Ads
  • Live streaming software
  • Avid Technology Media Composer
  • Microsoft PowerPoint
  • YouTube
  • Microsoft Publisher
  • Adobe Audition
  • Microsoft Word
  • Extensible markup language XML
  • Avid Technology Pro Tools
  • WideOrbit
  • Email software
  • MAGIX Software Sound Forge
  • Facebook
  • Adobe After Effects
  • Atlassian Confluence
  • Sora (OpenAI)
  • Video editing software
  • Microsoft Visio
  • WordPress
  • Kimi (Moonshot AI)
  • Microsoft Windows
  • Ross Video Xpression
  • Google Gmail
  • ElevenLabs
  • Adobe InDesign
  • Slack
  • Midjourney
  • AP ENPS
  • Llama (Meta)
  • Napkin AI
  • Microsoft Access
  • Content management systems CMS
  • Social media sites
  • Qwen (Alibaba)
  • Microsoft Outlook
  • Runway ML
  • Cascading style sheets CSS
  • Adobe Premiere Pro
  • Google Docs
  • JavaScript
  • Google Analytics
  • Microsoft Project
  • Hypertext markup language HTML
  • Avid Digidesign Pro Tools
  • ChatGPT (OpenAI)
  • Udio
  • Waveform monitors
  • Video switchers
  • Vectorscopes
  • Apple iMacs
  • Studio lighting systems
  • Multi-line telephone systems
  • Digital video cameras
  • Multimedia editing equipment
  • Laptop computers
  • Dell Notebooks
  • Sound mixing equipment
  • Lens finders
  • Tablet computers
  • Notebook computers
  • Personal computers
  • Robotic cameras
  • Grass Valley Ignite Automated Production System
  • Apple iPads
  • Video editing equipment
  • Teleprompters
  • Electronic news gathering ENG cameras
  • Newsroom digital audio workstations