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Automation Risk Analysis

Will “Promotions Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Promotions Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Promotions Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Study and research scripts to determine how they should be directed.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Compile scripts, program notes, and other material related to productions.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Write and submit proposals to bid on contracts for projects.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Research production topics using the internet, video archives, and other informational sources.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Write and edit news stories from information collected by reporters and other sources.

  • Review film daily to check on work in progress and to plan for future filming.

  • Arrange financing for productions.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Obtain rights to scripts or to such items as existing video footage.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

Technologies & Software

  • Microsoft Project
  • Adobe After Effects
  • Microsoft Outlook
  • Chyron CAMIO
  • Hypertext markup language HTML
  • Microsoft Visio
  • Perplexity AI
  • Udio
  • Avid Digidesign Pro Tools
  • Microsoft PowerPoint
  • Microsoft Access
  • Runway ML
  • Extensible markup language XML
  • Adobe ActionScript
  • Microsoft Publisher
  • Adobe Firefly
  • Screencastify
  • Microsoft Teams
  • Facebook
  • WordPress
  • Instagram
  • Airtable
  • DALL-E 3 (OpenAI)
  • Avid Technology iNEWS
  • ElevenLabs
  • Atlassian JIRA
  • Avid Technology Pro Tools
  • Suno AI
  • Adobe Photoshop
  • Avid Technology Media Composer
  • Magix Vegas Pro
  • Adobe Creative Cloud software
  • AP ENPS
  • Grok (xAI)
  • Google Docs
  • Google Analytics
  • Adobe Premiere Pro
  • Adobe Acrobat
  • Eko
  • Qwen (Alibaba)
  • Content management systems CMS
  • Claude (Anthropic)
  • Gemini (Google)
  • ChatGPT (OpenAI)
  • Project management software
  • Atlassian Confluence
  • Graphics creation software
  • CapCut AI
  • YouTube
  • Google Ads
  • LinkedIn
  • Sora (OpenAI)
  • Midjourney
  • Adobe Illustrator
  • LoveArt AI
  • JavaScript
  • Blogging software
  • DeepSeek
  • Pinterest
  • Drupal
  • Broadcast Electronics AudioVAULT FleX
  • Slack
  • X (formerly Twitter)
  • Napkin AI
  • FaceTime
  • Gemini for Workspace
  • WideOrbit
  • Google Gmail
  • Snapchat
  • Adobe Audition
  • Avid Technology NewsCutter
  • Live streaming software
  • Llama (Meta)
  • Microsoft Office software
  • Google Workspace software
  • Microsoft Windows
  • Grass Valley EDIUS
  • TikTok
  • PHP
  • Kimi (Moonshot AI)
  • Video editing software
  • Microsoft Word
  • Zoom
  • Microsoft Excel
  • Adobe Dreamweaver
  • Scripting software
  • Adobe InDesign
  • Ross Video Xpression
  • Google Drive
  • Web content management system CMS software
  • Asana
  • Mistral (Mistral AI)
  • Email software
  • Recraft
  • Apple Final Cut Pro
  • Nova (Amazon)
  • Cascading style sheets CSS
  • Canva
  • MAGIX Software Sound Forge
  • Social media sites
  • Laptop computers
  • Teleprompters
  • Electronic news gathering ENG cameras
  • Robotic cameras
  • Apple iPads
  • Multi-line telephone systems
  • Sound mixing equipment
  • Lens finders
  • Apple iMacs
  • Waveform monitors
  • Grass Valley Ignite Automated Production System
  • Vectorscopes
  • Digital video cameras
  • Video switchers
  • Personal computers
  • Notebook computers
  • Tablet computers
  • Video editing equipment
  • Newsroom digital audio workstations
  • Multimedia editing equipment
  • Dell Notebooks
  • Studio lighting systems