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Automation Risk Analysis

Will “Promotions Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Promotions Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Promotions Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Write and submit proposals to bid on contracts for projects.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Arrange financing for productions.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Write and edit news stories from information collected by reporters and other sources.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Obtain rights to scripts or to such items as existing video footage.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Research production topics using the internet, video archives, and other informational sources.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Review film daily to check on work in progress and to plan for future filming.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Compile scripts, program notes, and other material related to productions.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Study and research scripts to determine how they should be directed.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

Technologies & Software

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  • Microsoft Excel
  • WordPress
  • Recraft
  • Eko
  • Microsoft Office software
  • Microsoft Visio
  • Slack
  • Gemini (Google)
  • Asana
  • Magix Vegas Pro
  • Atlassian Confluence
  • Microsoft Outlook
  • Canva
  • DALL-E 3 (OpenAI)
  • Instagram
  • Adobe Acrobat
  • Scripting software
  • Microsoft Project
  • Google Docs
  • Midjourney
  • Airtable
  • Live streaming software
  • Avid Technology iNEWS
  • Social media sites
  • X (formerly Twitter)
  • Web content management system CMS software
  • Google Workspace software
  • FaceTime
  • PHP
  • Project management software
  • JavaScript
  • Adobe ActionScript
  • Udio
  • Microsoft Windows
  • Grass Valley EDIUS
  • Grok (xAI)
  • Apple Final Cut Pro
  • Broadcast Electronics AudioVAULT FleX
  • Kimi (Moonshot AI)
  • TikTok
  • Pinterest
  • Adobe Premiere Pro
  • Microsoft PowerPoint
  • Avid Technology NewsCutter
  • Adobe Photoshop
  • Content management systems CMS
  • Microsoft Access
  • Suno AI
  • Avid Technology Pro Tools
  • Adobe Firefly
  • Nova (Amazon)
  • Gemini for Workspace
  • MAGIX Software Sound Forge
  • Chyron CAMIO
  • Perplexity AI
  • WideOrbit
  • Mistral (Mistral AI)
  • YouTube
  • Drupal
  • Atlassian JIRA
  • Adobe Illustrator
  • Extensible markup language XML
  • AP ENPS
  • LoveArt AI
  • Facebook
  • Google Gmail
  • Hypertext markup language HTML
  • Microsoft Publisher
  • Adobe InDesign
  • Cascading style sheets CSS
  • Runway ML
  • Google Ads
  • Email software
  • Claude (Anthropic)
  • Avid Technology Media Composer
  • Adobe Creative Cloud software
  • Llama (Meta)
  • Screencastify
  • Sora (OpenAI)
  • Google Analytics
  • Zoom
  • Ross Video Xpression
  • Video editing software
  • Adobe After Effects
  • Microsoft Teams
  • CapCut AI
  • Adobe Audition
  • Microsoft Word
  • Blogging software
  • LinkedIn
  • ElevenLabs
  • Graphics creation software
  • Avid Digidesign Pro Tools
  • ChatGPT (OpenAI)
  • Google Drive
  • Sound mixing equipment
  • Multi-line telephone systems
  • Waveform monitors
  • Apple iMacs
  • Notebook computers
  • Personal computers
  • Electronic news gathering ENG cameras
  • Apple iPads
  • Newsroom digital audio workstations
  • Lens finders
  • Tablet computers
  • Laptop computers
  • Dell Notebooks
  • Vectorscopes
  • Teleprompters
  • Robotic cameras
  • Video switchers
  • Grass Valley Ignite Automated Production System
  • Studio lighting systems
  • Multimedia editing equipment
  • Digital video cameras
  • Video editing equipment