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Automation Risk Analysis

Will “Digital Media Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Digital Media Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Digital Media Manager” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Study and research scripts to determine how they should be directed.

  • Obtain rights to scripts or to such items as existing video footage.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Write and edit news stories from information collected by reporters and other sources.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Research production topics using the internet, video archives, and other informational sources.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Arrange financing for productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Compile scripts, program notes, and other material related to productions.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Write and submit proposals to bid on contracts for projects.

  • Review film daily to check on work in progress and to plan for future filming.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

Technologies & Software

  • DeepSeek
  • Microsoft Teams
  • Magix Vegas Pro
  • Google Docs
  • Asana
  • Live streaming software
  • Pinterest
  • Llama (Meta)
  • Adobe Dreamweaver
  • ChatGPT (OpenAI)
  • Avid Technology NewsCutter
  • Avid Technology Pro Tools
  • AP ENPS
  • Project management software
  • DALL-E 3 (OpenAI)
  • Video editing software
  • Slack
  • Blogging software
  • Claude (Anthropic)
  • Apple Final Cut Pro
  • Ross Video Xpression
  • Google Ads
  • Eko
  • Microsoft Project
  • Canva
  • Gemini (Google)
  • Runway ML
  • PHP
  • Adobe Firefly
  • Avid Technology Media Composer
  • Adobe After Effects
  • YouTube
  • Microsoft PowerPoint
  • Google Gmail
  • Avid Digidesign Pro Tools
  • Adobe InDesign
  • Microsoft Office software
  • Atlassian Confluence
  • Microsoft Word
  • WordPress
  • Graphics creation software
  • Adobe Premiere Pro
  • JavaScript
  • X (formerly Twitter)
  • Microsoft Visio
  • Snapchat
  • Content management systems CMS
  • Grass Valley EDIUS
  • Adobe ActionScript
  • LoveArt AI
  • Zoom
  • Broadcast Electronics AudioVAULT FleX
  • Chyron CAMIO
  • FaceTime
  • Airtable
  • Web content management system CMS software
  • Udio
  • MAGIX Software Sound Forge
  • Google Analytics
  • Microsoft Outlook
  • Qwen (Alibaba)
  • Facebook
  • Adobe Acrobat
  • Perplexity AI
  • Microsoft Access
  • Drupal
  • Google Workspace software
  • Kimi (Moonshot AI)
  • Google Drive
  • ElevenLabs
  • Microsoft Publisher
  • TikTok
  • Microsoft Windows
  • Microsoft Excel
  • Grok (xAI)
  • Cascading style sheets CSS
  • Mistral (Mistral AI)
  • LinkedIn
  • Midjourney
  • Extensible markup language XML
  • Adobe Illustrator
  • Social media sites
  • Nova (Amazon)
  • Gemini for Workspace
  • Email software
  • Napkin AI
  • Hypertext markup language HTML
  • Scripting software
  • Instagram
  • Avid Technology iNEWS
  • Atlassian JIRA
  • Adobe Creative Cloud software
  • Recraft
  • WideOrbit
  • Suno AI
  • CapCut AI
  • Screencastify
  • Sora (OpenAI)
  • Adobe Audition
  • Adobe Photoshop
  • Laptop computers
  • Dell Notebooks
  • Video switchers
  • Vectorscopes
  • Tablet computers
  • Newsroom digital audio workstations
  • Apple iMacs
  • Grass Valley Ignite Automated Production System
  • Robotic cameras
  • Lens finders
  • Sound mixing equipment
  • Personal computers
  • Video editing equipment
  • Teleprompters
  • Electronic news gathering ENG cameras
  • Apple iPads
  • Waveform monitors
  • Notebook computers
  • Multimedia editing equipment
  • Studio lighting systems
  • Multi-line telephone systems
  • Digital video cameras