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Automation Risk Analysis

Will “Digital Media Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Digital Media Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Digital Media Manager” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Arrange financing for productions.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Write and edit news stories from information collected by reporters and other sources.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Research production topics using the internet, video archives, and other informational sources.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Obtain rights to scripts or to such items as existing video footage.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Write and submit proposals to bid on contracts for projects.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Study and research scripts to determine how they should be directed.

  • Compile scripts, program notes, and other material related to productions.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Review film daily to check on work in progress and to plan for future filming.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

Technologies & Software

  • Kimi (Moonshot AI)
  • Adobe Firefly
  • Grok (xAI)
  • Cascading style sheets CSS
  • Microsoft Access
  • Microsoft Teams
  • Content management systems CMS
  • Adobe Audition
  • Qwen (Alibaba)
  • Recraft
  • Drupal
  • Slack
  • Scripting software
  • AP ENPS
  • Snapchat
  • ChatGPT (OpenAI)
  • Zoom
  • Chyron CAMIO
  • Adobe Illustrator
  • Apple Final Cut Pro
  • Google Ads
  • Hypertext markup language HTML
  • Midjourney
  • Google Gmail
  • LoveArt AI
  • Microsoft Word
  • Sora (OpenAI)
  • Facebook
  • Ross Video Xpression
  • Google Workspace software
  • Airtable
  • Microsoft Windows
  • X (formerly Twitter)
  • Extensible markup language XML
  • Avid Digidesign Pro Tools
  • Google Drive
  • Microsoft Excel
  • Project management software
  • Microsoft Visio
  • YouTube
  • Runway ML
  • Canva
  • Napkin AI
  • Microsoft PowerPoint
  • Google Docs
  • Magix Vegas Pro
  • MAGIX Software Sound Forge
  • Graphics creation software
  • Email software
  • Mistral (Mistral AI)
  • Broadcast Electronics AudioVAULT FleX
  • LinkedIn
  • Adobe Dreamweaver
  • Adobe Creative Cloud software
  • Blogging software
  • Video editing software
  • DeepSeek
  • Avid Technology iNEWS
  • Adobe Photoshop
  • Asana
  • Avid Technology Pro Tools
  • WordPress
  • Adobe After Effects
  • Claude (Anthropic)
  • Grass Valley EDIUS
  • Microsoft Publisher
  • ElevenLabs
  • FaceTime
  • Web content management system CMS software
  • Pinterest
  • Gemini for Workspace
  • Nova (Amazon)
  • Instagram
  • Atlassian JIRA
  • DALL-E 3 (OpenAI)
  • Udio
  • Screencastify
  • Adobe ActionScript
  • Perplexity AI
  • Gemini (Google)
  • JavaScript
  • Avid Technology NewsCutter
  • Atlassian Confluence
  • Google Analytics
  • Social media sites
  • CapCut AI
  • Microsoft Project
  • TikTok
  • Live streaming software
  • Microsoft Office software
  • Eko
  • Microsoft Outlook
  • Adobe InDesign
  • Avid Technology Media Composer
  • Suno AI
  • Llama (Meta)
  • Adobe Premiere Pro
  • PHP
  • Adobe Acrobat
  • WideOrbit
  • Vectorscopes
  • Robotic cameras
  • Video switchers
  • Lens finders
  • Studio lighting systems
  • Video editing equipment
  • Dell Notebooks
  • Multimedia editing equipment
  • Digital video cameras
  • Personal computers
  • Waveform monitors
  • Multi-line telephone systems
  • Tablet computers
  • Notebook computers
  • Sound mixing equipment
  • Newsroom digital audio workstations
  • Grass Valley Ignite Automated Production System
  • Electronic news gathering ENG cameras
  • Apple iMacs
  • Apple iPads
  • Teleprompters
  • Laptop computers