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Automation Risk Analysis

Will “Media Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Media Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Media Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Research production topics using the internet, video archives, and other informational sources.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Compile scripts, program notes, and other material related to productions.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Review film daily to check on work in progress and to plan for future filming.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Obtain rights to scripts or to such items as existing video footage.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Write and edit news stories from information collected by reporters and other sources.

  • Write and submit proposals to bid on contracts for projects.

  • Arrange financing for productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Study and research scripts to determine how they should be directed.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

Technologies & Software

  • Perplexity AI
  • CapCut AI
  • Adobe Illustrator
  • Screencastify
  • Cascading style sheets CSS
  • Adobe Audition
  • Avid Technology Media Composer
  • Microsoft Outlook
  • ChatGPT (OpenAI)
  • TikTok
  • FaceTime
  • X (formerly Twitter)
  • Grass Valley EDIUS
  • Napkin AI
  • Web content management system CMS software
  • Google Workspace software
  • Microsoft Excel
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Project management software
  • Ross Video Xpression
  • WideOrbit
  • Adobe Firefly
  • MAGIX Software Sound Forge
  • Blogging software
  • AP ENPS
  • Zoom
  • Avid Digidesign Pro Tools
  • Microsoft Teams
  • Eko
  • Avid Technology Pro Tools
  • PHP
  • Kimi (Moonshot AI)
  • Atlassian JIRA
  • Email software
  • Adobe Premiere Pro
  • Graphics creation software
  • Recraft
  • Midjourney
  • Gemini for Workspace
  • Mistral (Mistral AI)
  • Llama (Meta)
  • Microsoft Office software
  • Qwen (Alibaba)
  • Microsoft Access
  • Adobe InDesign
  • Avid Technology iNEWS
  • Microsoft Visio
  • JavaScript
  • Microsoft Word
  • DeepSeek
  • Gemini (Google)
  • Snapchat
  • Google Ads
  • ElevenLabs
  • Asana
  • Airtable
  • Microsoft Publisher
  • Slack
  • Avid Technology NewsCutter
  • Instagram
  • Google Analytics
  • Google Drive
  • Adobe ActionScript
  • Pinterest
  • Adobe Dreamweaver
  • Microsoft Windows
  • Adobe Photoshop
  • DALL-E 3 (OpenAI)
  • Atlassian Confluence
  • Drupal
  • Apple Final Cut Pro
  • Grok (xAI)
  • YouTube
  • Runway ML
  • Canva
  • WordPress
  • LoveArt AI
  • Social media sites
  • Live streaming software
  • Claude (Anthropic)
  • Microsoft Project
  • Hypertext markup language HTML
  • Extensible markup language XML
  • Microsoft PowerPoint
  • Broadcast Electronics AudioVAULT FleX
  • Suno AI
  • LinkedIn
  • Magix Vegas Pro
  • Nova (Amazon)
  • Google Docs
  • Sora (OpenAI)
  • Chyron CAMIO
  • Google Gmail
  • Scripting software
  • Udio
  • Video editing software
  • Content management systems CMS
  • Facebook
  • Adobe Acrobat
  • Personal computers
  • Teleprompters
  • Grass Valley Ignite Automated Production System
  • Robotic cameras
  • Video editing equipment
  • Tablet computers
  • Laptop computers
  • Vectorscopes
  • Notebook computers
  • Video switchers
  • Lens finders
  • Digital video cameras
  • Waveform monitors
  • Apple iMacs
  • Electronic news gathering ENG cameras
  • Newsroom digital audio workstations
  • Dell Notebooks
  • Apple iPads
  • Multi-line telephone systems
  • Multimedia editing equipment
  • Sound mixing equipment
  • Studio lighting systems